The Realtor Marketing Messages that Matter Most | This Week in Marketing

The Tom Ferry Podcast Experience

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers.

In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations, win trust, and inspire consumers to take the next step with you as their agent.

This is a must-watch episode for putting out realtor marketing messages that make a difference, so watch or listen now!

Once you check out the episode, you can check out the slides that David mentions by clicking here.

In this episode, they discuss…

0:00 – Intro

2:50 – Important market conversations

7:25 – Determining needs

9:30 – Inventory is growing

11:45 – Watch the traction

12:50 – Mortgage rates

16:20 – Price conversations

20:40 – 3 things that affect affordability

22:30 – Gen Z and homeownership

24:20 – Networth of a homeowner

26:10 – Conversations for sellers