The AmWritingFantasy Podcast: Episode 8 – Your First 1,000 Email Subscribers

The Am Writing Fantasy Podcast

A few weeks back we discussed how to set up an email list. Once that is sorted, you obviously need email subscribers. But, how do you get your first 1,000 email subscribers? What tips and tricks can you employ to get quality subscribers rather than a bunch of random people.

We're here discussing email list growth strategies by sharing from our own experiences with email lists.

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Autumn on Twitter: https://twitter.com/weifarer

Read the full transcript below. (Please note that it's automatically generated and while the AI is super cool, it isn't perfect. There may be misspellings or incorrect words on occasion).

Jesper (13s):
All right. We are going to talk about email list building today. Two weeks ago we sort of talked about setting up email lists and also what social providers were livable for you when it comes to building a list. But, uh, we also promise to circle back to the topic of how we are going to build a list and a I think the best place to start is to talk about, well, the pump. Some people call them lead magnets, other people can't call them reader magnets the same, the same thing.

Jesper (45s):
But uh, but I think that's a good place to start. But what is a lead magnet magnet? Our reader magnet, maybe we should start there. Autumn

Autumn (54s):
good. Are there really, like you said, the same idea of what it really involves is finding something to give away for free, but it's not really freedom your I think it'll lay in exchange for someone's email address, which they're trusting with you. So treat it well, but that is the really the prime idea. And that could be anything from even giving away a book, a free book that then offers another free book in exchange for an email. Or it could be a book that you're selling, but what you're doing is you are giving away something from either the next book did the series works really well, but sometimes it's a pro, you know, previous book or a totally different book, but it is giving them away something like even hidden scenes.

Autumn (1m 38s):
I don't know what you've seen yes for that works really well, but there's a lot of different things that people can give away to attract readers that are interested in their own book to sign up for something free as well as give away their email address to you.

Jesper (1m 53s):
Yeah, you can be, you're going to get really baited with I did. I mean some people don't like it to give away a full book. I mean obviously obviously right. What to write a book and uh, well your spend money on editing and covers and whatnot. So some people don't like that. And if, if that's you, then no, you can get creative and you can give away like, um, an alternative ending to the movie.

Autumn (2m 16s):
Oh.

Jesper (2m 16s):
Or you can, mm. Uh, maybe you have some scenes that you've cut out of the book, uh, sort of you, you can share those or it could be some background information on it. When a character, like a character sheet with some information that is not shared in, in the novel itself. Um, it could short stories, short stories. Yeah. You must be spin off a short stories off. I thought the novel, no, you can do it ton of things and it doesn't have to be elaborate either. You know, you a which a dossier or it could be like a two page PDF for that matter.

Jesper (2m 49s):
I mean it doesn't have to be more than a.

Autumn (2m 52s):
I think

Jesper (2m 53s):
the main point is that it needs to be the exclusive, meaning that it should not be something that you can get from somewhere else as well. Well meaning and maybe logic say that. Well, um, people like to get it for free. A for example, let's say, let's say you have a, a short story for example, for sale for 99 cents and then you make it exclusive by the fact that, okay, but instead of buying it for 99 cents, you can also sign up here and then you'll get it for free.

Jesper (3m 28s):
That that, that would be the line of thinking but but I think actually that it works counter productive in the way that if you, you can get it somewhere people actually what and even sign up to get it for free. They will buy it instead, but a many and since, because they don't, there were certain rules stuff, so it has to be something that, okay, this is exclusive and can only get it here. A I think that works a lot better than if you're trying to say that it's inclusive, an exclusive either have you again or something for free.

Jesper (4m 2s):
Then you can also buy an Amazon for example. I don't think it works that well

Autumn (4m 7s):
though. There is a whole train of thought where you give away a the second book in a series that is for sale, but of course you'd be spending, you know it should be a lot more than two 99 I do give away the second book of my series if you sign up for it, but the book is priced at three 99 so it is an exclusive and there are a lot of people doing that. But I mean I definitely totally very tempted to try to do something completely exclusive that you can't buy it and anywhere else. I think that'd be a fun thing to do for my next areas. So it's worth trying out. But there, I don't think people should live with themselves, but again, I'm giving away an entire book and I do get people signing up to get that every single day.

Autumn (4m 44s):
So it definitely is an interest. But there is a drawback to doing that as well, is that I get a lot of emails saying, Hey, you gave me, can you give away? But to I would like the third one now for free and that's all. It's a fun conversation of it to you guys. Box. I was two years of my life. Your third one for free. Sorry. Yeah,

Jesper (5m 4s):
but I, but I think, I think that is the one difference to to this to what you just said there is the fact that when people have your title, okay and you get to the the back of the book and here is a link to the second book for free, which of course you could go to Amazon and buy that book. But at that point in time the people are fully invested in the story and and in what you're doing well already. So when you get to that stage it makes sense to offer them at that point in time a free book but my point was more if you're doing it upfront, you know before they even know you, they have not read anything about you.

Jesper (5m 39s):
And if you're then offering, here is a free book. If you give me your email address or you can go to Amazon and buy for 99 cents or two 99 for that matter, most people were buying instead of giving you the email address. But of course I, if the read the entire book and then your make the offer, then it's a different app because then no,

Autumn (5m 58s):
no have you, and they know that they liked the book and they would want to keep waiting and then it becomes a matter of, of course I'll get it for freedom because uh, you know, I have now a familiar your with you. Well, so I, I don't mind as much giving away my email address and it's very true and I think that is one reason I'd definitely works. A is having that already being invested in, you know, if you've done your book well that it leads into the next one. Can they want, let's see. Once that happened. The character. Okay. It's an easy sell to get an email address and we'll have them sign up for your email list in exchange for the book.

Autumn (6m 32s):
Yeah, indeed at the end. Then of course there the add on boldness of having of cross that a by then you know that you're getting the right people onto your email list because if people will like your, your your writing and they like your work so, so that's a very good bonus. You're know when you're giving me thank you S away for free up front. Some of the people who end up your on your list. I'll be the one right people so to speak. So some of them will end up on subscribing again on all that we talked about that two weeks ago and that happens.

Autumn (7m 3s):
That's okay. Hey don't worry about it. But it is a possibility. Well quality subscriber that you're getting, if they're signing up from the back of book then someone who doesn't know you. Absolutely. It's definitely makes a huge difference cause that's, that is one of the keys. And one of the things we'll talk about well who are going to once what you're giving them and who will become not just readers but fans of what you're doing. And that's sort of the key of why you're getting this email because you want them to buy from you in the future.

Autumn (7m 33s):
So you want to make sure you're getting a quality audience. But sure you're giving away something that makes sense for your book. You're getting this email address from them, you know, make sure it was related to who you are and what you're writing in your characters and your what, your sister you're telling and what you plan on selling in the future. If you've done a one shot genre, it might not be worth hello addresses if an ad is so atypical of what you ever plan on writing so keep that in mind as well. Make sure this is something about your brand and who you are as an office.

Autumn (8m 6s):
They're so that they're not confused whether they signed up for you when you're only releasing no paranormal romance, but they bought your detective story and that's what they really like. It won't work as well. S step number one is that you need to have solar blog Oh really? No magnet. Whatever you call it doesn't matter, but you did. You need to have something that you're giving away from you. So, so yeah, you need to figure out what, what that needs to be. But my advice would be make it exclusive a unless you are only trying to sign up in the back of the book.

Autumn (8m 40s):
But yeah, the drawback of that, let's say the positive as we said before, it was getting quality. You sign up. But the truth, all of it is that you need to send a lot of books then. And if you're not okay, you don't have it, the email list, it might be difficult or are these more difficult to sell more books?

Jesper (8m 57s):
So it's sort of Henan deck trouble. You're in here. So, and, and for that purpose a it does make sense to have some stuff. Oh, a a lead magnet that am you're giving away up front, you know? Um, but if you're going to get something in a way, then you also have to have a mechanism by where they can get the download that you're giving them an obviously it should be a digital product. I, I sort of just assumed that everybody knew your dad, but just to pitch, you have to mention that of course it should be because then you can just give it to them and a and they can download it.

Jesper (9m 30s):
Then you don't have to worry about any shipping stuff and whatnot. I don't want to do so, but you need to have a mechanisms by which they can then get the download a and that's where a signup forms comes into the picture.

Autumn (9m 46s):
Definitely. I mean, so we talked about a last week with a SaaS providers, you can always host something on your own website. If you know coding that you know they sign up. A woo commerce has a few plugins where you can do this as well so you could have it totally self hosted where they come, they give you the email. By doing that it takes them to another page where they can just go ahead and download what it did it ever is drinking, giving them. But definitely one of the easiest things is to go ahead and sign up for our email service provider that provides you a landing page that collects emails, that, that has them in a place where you're just going to go ahead and create an email, um, a newsletter that you will actually be sending to them later.

Autumn (10m 28s):
Or like we talked about last week with automations where they immediately get that first email as soon as they sign up because you don't want you to sign up and wait a day, two, three days. So like yet, whatever or does they signed up for, they're going to be really annoyed if you cannot deliver whatever it is you offer them for free. And you know, the first hour I've seen people, you know, wait five minutes and if they don't have the free download and like it's a scam, I just gave away my email and it's going to be totally spammed and I'm so,

Jesper (10m 60s):
yeah, before you added the scam part, I wish above to say that. That's, you know, well, I, I don't think that it's a scam. Weifarer but, um, but if I do not get the email on a download within five minutes, I, I'm wa I'm thinking something is wrong. There must be an error or something, some place. Yep. Oh, bye. You know, we don't have patients that do they, no, it should go fast and certainly I should have a weekend, an hour, so a then, then I would definitely do think something is wrong, but uh, but yeah, I mean the nice thing, hip hop, the electronics setup is that am the email service provider will send out the email instantly.

Jesper (11m 35s):
I asked that they sign up. And of course, this is, while it might be a bit difficult to sort of explain, but as soon as you get into it a you're going into mail Chimp, as I said last time, then it might be, but if you are, you said, good, good kid. At least as soon as you get into it and you're setting it up, it's fairly, eh, you know, it's a. yeah. You create the sort of the signup form where you have to have a picker. You writing is the text of what it should say. So for example, a just give me your email address and tell me where to send the blank, whatever it is that you're giving away.

Jesper (12m 10s):
A so you're right that text in and then you get into the next session of the setup process where it will tell you or ask you to write the email, the following, which is going to deliver it. So you basically just upload your PDF, for example, if it's a PDF, you just uploaded their right to text him to eat email and that will automatically be sent and delivered to the am to the subscriber right after they have a confirmed their subscription a and that's basically it is, it's pretty easy. And then within that process you will also be asked, uh, if you would like to have it hosted on, in this case, for example, convert kit.

Jesper (12m 44s):
And if you say yes, it'll generate Atlantic beach for you and you're gonna give you a link. And that link is basically the link to the webpage that your signup form sits on. So you can just take that link and put it where we need to put it. But but the good thing about all of this is that you don't even have to have your own webpage or website to get started with all of this year. You can get started by only having the email, um, provider here and, and you stay, which is very nice.

Jesper (13m 14s):
So, so if, if for example you just said cutting out, uh, and again concerned, concerned with, with the economy and money and stuff like that, you can get started without even creating your own website. And that's pretty neat.

Autumn (13m 28s):
That is really neat. And I will give a super sneaky pro tip that I didn't listen to when I was a new author and I regretted it and I S I fixed it this year. But if you're really, if you do have your own website and you're good with coding, um, I highly suggest the link you put in your book is it to a patient when you're on a website that you can then redirect to whatever mail service provider, whatever landing page you end up using. Because guess what, you might changing male per service providers. I've been doing this for more than five years.

Autumn (13m 59s):
I've gone through three. Um, and every time, you know, I have to keep the old ones going because there was a book this as readers still exists. Click the road on like in a day and, and that's just, you don't want that to happen. But now I have everything going to my website and that what page will redirect them to the proper mail service provider that I've got going at the moment. Um, definitely a pro tip that doesn't take much full code notes in there comments. So if you have questions on how to do that and I'll help you out.

Jesper (14m 31s):
Yeah. And uh, yeah, I've, I've crossed that, yeah. After five years that that might end up being a troll. But but again, a I mean, if you're just starting out, this is your first book. You just need to start generating an email list. Don't worry about it too much. You know, you can, yeah. You can use to mail providers, uh, uh, have them hosting your landing page and your signup form and give away the PDF. And you know, don't worry too too much about it, but obviously as you, as you evolve down your author career pattered and you want to start thinking about having your website, they're sorted, you can control this stuff.

Jesper (15m 5s):
But

Autumn (15m 6s):
yeah, that is definitely one of the brilliant things about this is that you don't need to have a website and you can just start with, you know, just the balance a service provider using that and it doesn't, I mean, you don't have to wait. You don't even have to have your book out as long as you have a thing to provide a link to give away. You know, just have short stories out. How are we doing? Do this. Once what Pat, even as you're writing things and meters are looking at it, you could have it in your profile. Say, Hey, you like this, sign up for more exclusive content and email spell address all without a website, which is fantastic way to start building your list as you're writing and growing as an author.

Jesper (15m 44s):
Yeah, indeed. Uh, and of course

Autumn (15m 46s):
laughs

Jesper (15m 46s):
to we go, we talked a lot about why it is important to build the list and all that. So we're not going to get into that here again, but um, but just to reiterate a that you should pay typically, sir, the, the list as soon as possible and even before your book's out. But but of course the same is true as we talked about last time when setting up the whole system with your autoresponders and all that. As we said last time, it requires what the same as jewel here, um, in the, in the sense that, but am you're not just going to let's say acquire subscribers just once and this by magic, you know, if why that effort and it requires, um, usually, probably some many as well, I would say.

Jesper (16m 35s):
Um, because essentially you need in traffic and you need to drive traffic to that landing piece because just because the Atlantic piece exists doesn't mean that people will ever, ever, ever find it. Uh, and even if you put, even if you have your own website and you put the Yemeni people once on your website, sorry to say, but people were still not check it out. So

Autumn (16m 56s):
yeah,

Jesper (16m 56s):
we need to push traffic there and am if someone S comes to you and say it a day a day can get to a thousand subscribers in 30 minutes, I would say they run for the Hills because don't ever engage with people like that.

Autumn (17m 10s):
Yeah, I agree. You do not want to get a shouty list, but definitely traffic. I mean, the best eyes on who are going to be the most interested on you if you have completed book. But obviously it needs to be selling or you need to be doing, take it away. There's got to be, be a way of getting eyes onto it so that they see that you have this link and you're giving away this exclusive content. Um, and one of the best ways that I saw as a new author and getting started is by joining some group giveaways. And those are hosted, sometimes they're hosted on someone's website where basically to pick up, it could be your first book, whatever that exclusive offer is, um, in exchange for an email address.

Autumn (17m 48s):
And there are some doing that. True other providers, pardon? Ouch. Or Bellis providers. So they would be things like instaFreebie book funnel and the catch is, uh, is usually to get those email addresses. You actually do have the pay, you know, it can be 10, 20, $30 a month. Um, book funnel. I can't just to be able to, to collect email addresses, but I know the it's over $50 a year. But that's not expensive. And you joined those giveaways. There's a lot of different authors advertising the giveaway readers are going to it and they know that they're signing up for your book or for whatever your exclusive offer is in exchange for email.

Autumn (18m 28s):
You want to get into this is my big tip though, is you want to get into one where the reader is subscribing specifically. They know it's for your book. There are some group giveaways where people are signing up for a prize like a Kindle or a suite of like 50 books. Um, but that doesn't mean those readers are going to necessarily be interested in your book or your style. There might be some good emails in there, but you're also going to have a much higher unsubscribe rate if you do it that way.

Autumn (18m 58s):
So definitely keep that in mind that you want to make sure it's generous, specific at the very least. And at the also that you are, you know, you're getting people who know that they're, they are signing up. There's no like hidden catch 22 that you're signing up to get a special deal and you're, you know, you're, you're signing up to win a Kindle of, wait, how'd you get subscribed as someone's email list that wasn't part of the deal. Make sure you're upfront about that because I can get you into a lot of trouble and people are supporting you for spam or system camera.

Autumn (19m 28s):
You don't want that.

Jesper (19m 31s):
Basically when we're talking about driving traffic there, um, you obviously have a lot of a plus a petition. No, there, there is this Pinterest and YouTube and Facebook and Twitter and the Republicans because we said before w then of course needs, then you need to sell the books. A lot of books, which means the new need to do advertising to sell books instead. But I think it's pretty hard with our, between here in am in 2019, it's pretty difficult to, uh, to get email lists, signups on less.

Jesper (20m 5s):
You are putting a bit of money behind it. I mean, obviously you don't have to spend a ton of money but even if you're running like $5 a week. Once the Facebook app is still better than nothing. A am and you can just the ball rolling a bit. Um, but what I would say is that try to find, find the traffic sources or platforms. So if that's Facebook or YouTube or Twitter or whatever it is, try to and what what's that? Blog well, sort of suit the way it's a platform.

Jesper (20m 36s):
Did you like us? What I'm trying to say, but also that it suits your budget. Um, Facebook is notorious of taking all the money you put into it. It can be pretty expensive. It can also be effective if, if you know how to do the world but okay. Bye. To maybe one or two of the sources that you would like to work with and um, yeah, enjoy it is within your budget and then just be really good at those and figure out how to be really good at those rather than trying to be on eight different media outlets and trying to pin twist it.

Jesper (21m 12s):
YouTube yeah, and Facebook and YouTube and we'll, I mean your don't kill yourself and you're going to get completely overwhelmed, so, so don't try to do it at that figure. Figure out which one or two of you like and then go, go with dose. A that's one thing. And then I think the other thing is, Oh, did you, it should be mindfulness about how it is that you are, let's say setting it up mean for example. Um, I have seen examples of people who you made me think, okay, I'll start a podcast and then June a cast, I will mention that they can get X for free by going to that in that page.

Jesper (21m 49s):
Or I will record YouTube videos like we do here to talk about a. Uh, I'll give advice to other authors and then of course we could be saying, Oh, and by the way, you can get them Monday can we put one a by going to that and death link? But but the thing is that you need to be mindful about what you're doing. If it's the right audience that you're talking to. I mean, running a youth channel sample this one. Oh, eh, giving advice to other authors does more or less. Absolutely. Ciro for our book sales.

Jesper (22m 21s):
Perfect. So am we love giving. Yeah, we love running the channel here and we love giving the advice and all that. But in terms of it matters. Does she work? Uh, and the same thing will be true for a, if, if you've accepted, you create a podcast about am something that isn't really relevant for the reader of the book, then it also will drive no traffic. So, so be mindful about that. Um, but that said, if you can find a way to angle it so that it's relevant for, for the reader, that could be a way around spending money.

Jesper (22m 57s):
You know, that time instead of many, you know, producing videos and producing podcasts episodes, so you're investing time and money. Um, but as I said before, it, it requires work. So either you can pay you for it or you can put in the time. But no ma'am and like to build the list is not going to build itself.

Autumn (23m 16s):
No, definitely not. I mean, it would be better if you wanted to just have a lot of videos of you reading. So if you're your blood book or chapters or talking about your story, if you're doing videos of that, that was, it'd be a better way of saying, Oh, and by the way, I have also some free content. If you want to sign up for it then to be talking about editing or writing, you know, talking to other authors, authors, yeah, they might be readers, but that's not your target audience and that's really your you're generating a lot of work for something.

Autumn (23m 47s):
He was not your primary content that you want to give it a two. I will say I learned a really great tip that, Oh, giving away something. You make sure you mentioned it in your bio almost every platform, Facebook somewhere. Let's, you've mentioned like little bit of who you are. You can also, so always make sure you've mentioned, Hey I, I'm an author and I have a free blah blah. If you sign up here, it doesn't hurt because every time you go and post as someone or is interested, then let's see that. Yeah, but again, that's like love it. Oh absolutely.

Autumn (24m 17s):
I'm definitely not going to get you a thousand subscribers in a couple of days, but it does help to have it there so you don't make sure you put the time that if you're giving away something, let people know about it. But make sure you're also letting the people who might be interested in what you're doing know about it. Talk about yours, Monroe. Talk about, look at readers. Don't be looking at, um, you know, your mom's best friends that are probably not your target. What they might be your target audience, but they're not my target audience.

Old McGrumpy (24m 49s):
It would take too long to gain a thousand subscribers just by A-list instead.

Autumn (24m 55s):
No, no, no, no. That's don't listen to our cohost AI who we can't get rid of them. We really wish we could. Good. This is really bad advice because okay, you buy it for this one. These are people who probably didn't sign up to have their email sold to you who don't even know a few. Take your time. No. And do you think this is like, this is, you know, you went to Boston the street and hold a sign saying, Hey, I'm an author giving away books.

Autumn (25m 26s):
You'll probably get more people interested than you would for all the cold list that you bought. In fact, you really might get a lot of people reporting you that you're spamming them and they don't know how you've got on your list and have you got one person out of say a thousand people, that would be amazing. You want to try something a little bit better, like take time and generate someone who's interested in your readings. Just go and I said email, it's hosting free videos of you reading your content. Even if it's going on what pad and posting your chapters and putting at the end at the end of every single one, Hey, you can find out more by going to my website.

Autumn (26m 2s):
You can do that legally and they're going to be way more interested than someone who am you perfect, which is still all their name off of a list and they might've been signing up for cosmetics and start going to help you at all.

Old McGrumpy (26m 16s):
Just come to me and I will sell you 10,000 subscribers and I will even give you a discount.

Autumn (26m 24s):
Yeah, you definitely do not want to listen. Oh, a to him. But he, okay. Maybe has one point affected and that is that it takes long to build the list of a thousand subscribers cool. Okay. Okay.

Jesper (26m 43s):
How long does that take? To be honest? And you're not gonna like this, but the answer is I have no idea because essentially what it is is that, um, there is a lot of factors that play into how fast you can build a list of, for example, of a thousand people. Uh, it, it of course both depends on strategy. Do? Are you implying you mean the link in the back of the book like we talked about before or are you're trying to drive people upfront into something that you're giving away that matters.

Jesper (27m 19s):
It also matters how attractive potential readers find your giveaway. Is it something that actually interests them or to do things? Well, I don't really care. That makes a big difference. Meaning how many, who, who actually gets to the landing page actively convert into subscribers. That makes a difference whether 50% that are converting or half a percent that that, that's a big difference of course. Uh, and then there is just a matter of, it also depends on how much money you're putting. Yeah, yeah. Oh, you're putting a to get traffic.

Jesper (27m 51s):
You know, if you, if you have a lot of money to spend on it and you can drive a lot of traffic, then obviously the list is going to be built rather quickly compared to if you can only spend, bye. I know $6 a week or $6 a month or whatever. But I would still say, and little is better than I think. So even if you do only spend $6 a month, then do that at least, uh, Tim subscribers is better than zero and it's a starting point.

Autumn (28m 19s):
It is. And that's, it's also like quality is a subscriber. I mean, yeah, you could join a group, give away and maybe you can get a hundred, 200 a thousand quickly. But what if your open rate, what are their interest is only 10% where you ended up with 2025 subscribers maybe over the exact same period of time, but they're like 80% many Oh my God. Oh, nice. Yep. 25 way more than you want. 10% of a thousand. You, you really want to go for the quality.

Autumn (28m 49s):
Don't think about the quantity. And you know, you can, could have two people who love you and are rooting for you and they will do so much more for you than having 2000 people on a list that you never heard from. That's totally cool. Yes. So keep that in mind too. You really, it was the connection you build. It's why doing it honestly. And so yeah, it might take you a little bit of more time to do it organically. Um, put in some, put in whatever you can many time to be creative, get the right people and tell them, let them share the story of your journey as a writer.

Autumn (29m 22s):
Let that become fans of who you are right now. An author brand is very much our own jury as writers and authors. Uh, the fans want to know that. Your readers want to kind of know a little bit more about you, not just about the story. I mean, it's like people know George RR Martin, they, they new the more about his life then am a they're probably, people knew in the 1970s and eighties about most of the authors that they were fans of. I mean, I, nothing about Ursula, Kayla Gwyn and so probably 10 years, one, I started okay.

Autumn (29m 54s):
More because now we want to know more about these people and how they live. And that's changed a lot. So sell yourself, connect with your readers. What's your email list with people who really care about what you're doing and are excited about what you're doing? Don't just take the shortcut and get a whole bunch of numbers behind your email list and think that that's an answer because it's not going to help you in the long run.

Jesper (30m 18s):
Wow. So I think that was a perfect conclusion to end on. Um, I don't have it. Anything else to add?

Autumn (30m 27s):
Well, great. That's it for this show. At least we gave some the to it's on email lists and hopefully it'll help a few authors out.

Jesper (30m 35s):
All right. Thanks a lot. See you next Monday.