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Interview with Domenica Di Lieto at Emerging Comms

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Manage episode 364091780 series 2583980
Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As one of the world's largest markets, China presents an excellent opportunity for many businesses. But how should you approach marketing to the region?
Domenica Di Lieto, CEO of leading Chinese marketing consultancy Emerging Comms, shares her experience and advice on growing businesses in China.
From choosing the correct channels to the importance of localisation, Domenica provides an overview of the differences marketers should consider when working with the Chinese market.

  continue reading

99 episodes

Artwork
iconShare
 
Manage episode 364091780 series 2583980
Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As one of the world's largest markets, China presents an excellent opportunity for many businesses. But how should you approach marketing to the region?
Domenica Di Lieto, CEO of leading Chinese marketing consultancy Emerging Comms, shares her experience and advice on growing businesses in China.
From choosing the correct channels to the importance of localisation, Domenica provides an overview of the differences marketers should consider when working with the Chinese market.

  continue reading

99 episodes

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