Best Napier B2B Podcasts (2025)

1
The Power of Audience Narratives – Francesco D’Orazio – Pulsar 27:45

9d ago27:45

27:45

Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar, a company that helps brands understand how people engage online. He dives into the challenges of navigating the fragmented media landscape and ho…

1
Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated 31:37

20d ago31:37

31:37

In the next episode of our marketing professionals series, Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand awareness, generating demand, and building strong customer relationships. He offers valuable insights on how…

1
Don’t Persuade Harder; Resonate Stronger: How to Build Messages That Truly Connect -- Ft. Dr. Michael Gerharz, Host of the Irresistible Communication podcast 41:21

25d ago41:21

41:21

Why Good Marketing Often Falls Flat Have you ever launched a marketing campaign that seemed to follow all the right rules—sharp copy, clear calls to action, even a sleek design—only to realize… it didn’t connect? Maybe the message felt off. Maybe no one engaged. You’re not alone. In this episode of the Mindful B2B Marketing podcast, communication c…

1
The Evolution of PR – James McCann – Everhaze 26:31

29d ago26:31

26:31

James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving ROI and managing media relations in a digital world. He discusses how Everhaze aims to transform PR into actionable business intelligence, helping brands and agencies demonstrate the true value of their …

1
How AI Can Make You a Better Content Marketer (with Catie Grasso from Dataiku) 26:25

1M ago26:25

26:25

This week on the podcast, Niels van Melick sits down with Catie Grasso, Head of Content Marketing at Dataiku, to dive into how AI is reshaping content marketing. Catie shares her insights on how her team integrates AI into their daily workflows, balances automation with creativity, and ensures high-quality content at scale. Here's what you'll learn…

1
The Art of Doing More with Less in Content Marketing (with Elise Thrale from Napier AI) 21:24

2M ago21:24

21:24

This week on the podcast, Niels van Melick is joined by Elise Thrale, Head of Content at Napier AI, to discuss how to maximize content marketing impact with limited resources. Elise shares her insights on prioritizing content efforts, learning from past experiments, and repurposing high-performing assets for long-term success. Here's what you'll le…

1
Navigating Programmatic Advertising – David Nelson – Limelight Inc 27:08

2M ago27:08

27:08

Mike is joined by David Nelson, Co-Founder and CEO of Limelight Inc, to discuss programmatic advertising. David shares insights from his career, starting in the insurance industry and transitioning into digital marketing and ad tech. He explains how Limelight operates as a programmatic advertising trading platform, connecting publishers and adverti…

1
How to Align Sales and Marketing Without the Headaches (with Aino Hakkinen from Sievo) 20:17

2M ago20:17

20:17

This week on the podcast, Niels van Melick sits down with Aino Hakinen, VP of Marketing at Sievo, to dive into the challenges and opportunities of sales and marketing alignment. With a background in sales development, Aino brings a unique perspective on how marketing can drive revenue, build stronger relationships with sales teams, and create strat…

1
How to Make B2B Marketing Exciting – Dan Ruby – Nobl9 26:49

3M ago26:49

26:49

Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging. The conversation …

1
How to Get Featured by Major Media Outlets -- ft. Leonard Scheiner, CEO of Geek Haus (S2:E19) 42:31

3M ago42:31

42:31

Main Insight: Earning media placements through consistent, strategic PR efforts builds lasting authority and credibility that can significantly boost your brand and sales. Guest Bio: Leonard Scheiner is a PR expert who brings over a decade of experience building memorable brands and online authority for both Fortune 500 companies and boutique firms…

1
Navigating the Future of Marketing: Insights from a Fractional CMO - Andy Culligan 33:22

3M ago33:22

33:22

Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable…

1
Building Relationships in Digital PR - Vince Nero - BuzzStream 31:23

4M ago31:23

31:23

Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach. Vince discusses the importance of personalization in email marketing, the impact of recent Google up…

1
How to Build and Scale a High-Performing Content Team (with John Habib from Diligent) 25:25

4M ago25:25

25:25

This week on the podcast, Niels van Melick is joined by John Habib, Director of Content Strategy at Diligent, to explore what it takes to build and scale a high-performing content team. With years of experience leading content teams, John shares his insights on identifying key roles, balancing internal and external resources, and adapting to evolvi…

1
S2E18: How to use authentic customer stories to power B2B marketing -- ft. Indy Gregg, Founder of WeDo 38:57

4M ago38:57

38:57

Main Insight: Harnessing authentic customer stories that resonate emotionally can significantly enhance trust and value perception, driving successful B2B marketing strategies. Guest Bio: Indy is an executive and creative visionary with over 20 years of experience across diverse industries including tech, fintech, real estate, music, fashion, and c…

1
Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreApp 22:56

5M ago22:56

22:56

Maxwell Nee, Chief Revenue Officer at ScoreApp, joins Mike to discuss quiz marketing and how businesses can engage potential customers through interactive quizzes that not only entertain but also provide valuable insights into their needs. Maxwell shares his thoughts on the evolving marketing landscape and emphasizes the importance of personal conn…

1
Breaking Down Internal Silos for Better Marketing ROI (with Elizabeth Strickert from A-LIGN) 26:50

5M ago26:50

26:50

This week on the podcast, Niels sits down with Elizabeth Strickart, Director of Content Marketing at A-LIGN, to explore the challenges and opportunities of breaking down organizational silos in marketing. Elizabeth shares her journey of fostering collaboration across teams to create more impactful campaigns and drive better results. Here's what you…

1
S2E17: How to Build Meaningful Customer Relationships After Purchase -- ft. Ken Rapp, Founder of Bluestream 25:48

5M ago25:48

25:48

Main Insight Implement a continuous discovery and improvement process to effectively engage customers post-sale, driving revenue and fostering long-term relationships. Guest Bio Ken is a dynamic entrepreneur and commercialization leader with a proven track record of founding businesses, creating new markets, and delivering significant shareholder r…

1
The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso 23:34

5M ago23:34

23:34

Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to create a platform simplifying personalized gifting and direct mail. With global fulfillment centers and a robust marketplace, Sendoso helps marketers connect with prospects more effectively by leveraging personalization. Kris highlights Sendoso…

1
How B2B Marketing Teams Should Differentiate Their Content (with Matthew Grant from SAP LeanIX) 26:45

5M ago26:45

26:45

This week on the podcast, Niels sits down with Matthew Grant, Director of Content Marketing at SAP LeanIX, to explore the challenges and opportunities of creating truly differentiated content in the age of AI. Matthew shares his wealth of experience in content strategy, customer storytelling, and leveraging subject matter expertise to stand out in …

1
Build Trust: The Secret to Closing Sales Effectively - Sophie Neate - ABB 25:17

5M ago25:17

25:17

Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification. Sophie dives into her career journey and offers a glimpse into the strategies that set ABB apart. She discusses how ABB leverages its strengths across industries to deliver value to a broad audience and how it strategically communicates to different…

1
From Silos to Synergy: How Companies Should Align Their Content and Product Marketing (with Thereasa Roy from OffSec) 28:09

5M ago28:09

28:09

This week on the podcast, Niels van Melick is joined by Thereasa Roy, Director of Content and Product Marketing at OffSec, to explore the unique benefits of aligning product marketing with content marketing for long-term success. Thereasa shares her experiences overseeing both teams and how it has led to more cohesive messaging and impactful campai…

1
S2E16: Untying Your Identity from Business Success -- ft. Michael Fritzius, Founder of Podcastify and Exactly Zero 33:27

5M ago33:27

33:27

Main Insight Empower B2B marketers to integrate their unique skills and authentic selves into their work without tying their personal identity to their business roles. Guest Bio Michael Fritzius is the founder of Podcastify, a podcast marketing company dedicated to helping agency owners amplify their voices and reach. Additionally, he co-founded Ex…

1
Go-To-Market Strategy and Social Media for B2B - Andy Lambert - Adobe 30:35

5M ago30:35

30:35

Andy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, a social media marketing tool acquired by Adobe in 2021, shares his insights into the intricacies of navigating acquisitions and shares his thoughts on effective go-to-market strategies. He offers some great ideas on how to leverage social media in the B2B space, al…

1
How to Run Events That Drive Real Business Impact (with Carleen Hughes from Kainos) 34:13

5M ago34:13

34:13

This week on the podcast, Niels van Melick talks with Carleen Hughes, VP of Marketing at Kainos, about how to maximize ROI from events. With experience managing over 30 events annually, Carleen shares her insights on integrating events as a core element of a B2B marketing strategy, covering everything from planning to post-event follow-up. Here's w…

1
Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint) 33:08

6M ago33:08

33:08

This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner. Here's what you'll learn in this episode: • Why original research rep…

1
S2E15: How to optimize B2B marketing funnels for growth -- ft. Bas Hennephof, Co-Founder of Convert Calculator 25:17

6M ago25:17

25:17

Main Insight Instead of targeting a broad audience, concentrate on particular industries and their unique use cases. This enables you to tailor your messaging, content, and solutions to meet specific customer needs. This funnel-focused approach enables B2B marketers to systematically optimize each stage of the customer journey with targeted, indust…

1
Simplifying SEO: How to Demystify Search Engine Optimization - Moz 41:17

6M ago41:17

41:17

Ethan Hays, General Manager at Moz, dives into the world of SEO. He shares his insights on simplifying SEO and the importance of democratising it within organisations, ensuring all stakeholders recognise its value. Ethan compares the dynamics of startups and large enterprises, as well as the cultural differences between East and West Coast marketin…

1
How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave) 22:41

6M ago22:41

22:41

This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful. Here's what yo…

1
S2E14: Designing Flexible Systems for Scalability -- ft. Matt Bivons, CEO of Canopy Servicing 24:15

6M ago24:15

24:15

KEY TAKEAWAYS: Focus on building scalable infrastructure early to support long-term growth. Design servicing systems with flexibility to adapt to customer needs and regulatory changes. Leverage analytics and customer data to continuously refine product offerings and user experience. Invest in modern technologies to future-proof financial products a…

1
How to Create Highly Effective Thought Leadership Content (with Brooke Gocklin from CoreWeave) 30:28

6M ago30:28

30:28

This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to develop content strategies that resonate with your audience, stand out in the market, and drive results. Here's what you'll learn in thi…

1
From Grunt Work to Creativity: Automating Marketing Tasks - Lutra AI 29:55

6M ago29:55

29:55

Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses his career journey Stanford University to eventually founding Lutra. He shares how Lutra helps streamline workflows by assisting with data prospecting, lead enrichment, and automating repetitive tasks. Jiquan also explores the balance between AI and human creativity in marketing, highlights hi…

1
S2E13: How to Leverage Unified Data for B2B Marketing Wins -- ft. Leanne Chescoe, Marketing Director at Demandbase 28:36

7M ago28:36

28:36

Main Insight: Focusing your time and budget on the accounts that are most likely to buy, and aligning teams with a unified system, is essential to a successful account-based marketing (ABM) strategy. Guest Bio: Leanne Chescoe is a results-driven B2B marketer with 15 years of experience in SaaS, specializing in ABM strategies, lead generation, and c…

1
The reality of 3D printing: overhyped or a true game changer? – Forward AM 28:42

7M ago28:42

28:42

Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in marketing, Alex shares insights into his career journey, the evolution of 3D printing, and the challenges and opportunities that come with marketing in a niche industry. He discusses whether 3D printing…

1
How to Make Real Impact as a New Content Leader (with Sonja Jacob from Athenahealth) 36:12

7M ago36:12

36:12

In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new company. Drawing from her experience at leading companies like Meta and Cisco, Sonja shares valuable insights on building a content function…

1
Interview with Cody Schneider - Swell AI 30:07

7M ago30:07

30:07

Cody Schneider, co-founder and CEO of Swell AI, shares his journey to founding a company that uses AI for content generation. He discusses the evolution of Swell AI, which transforms audio and video content into other formats such as blog posts and emphasises the importance of using human-generated content when prompting AI to create unique and hig…

1
S2E12: How to Get Better Marketing Results Without Team Burnout -- ft. Pete Sena, Founder of Digital Surgeons 48:17

7M ago48:17

48:17

MAIN INSIGHT: Prioritize self-care and employee wellness in the marketing workplace to prevent burnout and foster sustainable business growth. GUEST BIO: Pete Sena is a creative entrepreneur and founder of Digital Surgeons, a brand experience consultancy. For nearly 20 years, he has partnered with founders and business leaders to accelerate growth …

1
Goodbye Lead Gen, Hello Brand Power: The Future of B2B Marketing (with Lena Weber-Reed from Getronics) 32:33

8M ago32:33

32:33

This week on the podcast, Niels van Melick is joined by Lena Weber-Reed, UK Marketing and Communications Manager at Getronics, to discuss the current state of B2B marketing and how teams should adapt to drive results. Lena shares her thoughts on the challenges facing B2B marketers today—from shifting away from traditional lead gen tactics to the ne…

1
Interview with Suzi McNicholas - Johnson Controls 21:18

8M ago21:18

21:18

Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B technology marketing. She talks about how marketing in the industrial sector has changed, the challenges of getting stakeholders to understand what marketing really is, and what B2B companies can learn from consumer market…

1
Interview with John Harrison - Schaffner 24:57

8M ago24:57

24:57

John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, a global company specialising in providing solutions for EMC and power quality, joins the latest episode of the Marketing B2B Technology podcast. In the episode, John discusses the challenges and benefits of balancing two job roles and emphasises the importance of aligning…

1
S2E11: How to Create Truthful Marketing Claims -- ft. Mike Maynard, CEO of Napier 49:39

8M ago49:39

49:39

Main Insight: Focusing on truthful claims in marketing enhances credibility, builds stronger customer trust, and leads to more effective campaigns that resonate with B2B audiences, ultimately boosting brand reputation and fostering sustainable client relationships. Guest Bio: Mike Maynard is the CEO and owner of the Napier Group, a PR-led, full-ser…

1
Interview with Thomas Lewis – Semiconductor Marketing Leader 32:32

8M ago32:32

32:32

Thomas Lewis, an experienced semiconductor marketing leader, explores the challenges of building integrated marketing campaigns in technical industries and shares his advice on building strong working relationships with engineers. Thomas also explores the industry's current focus on sustainability and the potential pitfalls of greenwashing, what B2…

1
S2E10: How to start proactively doing marketing as a small business owner -- ft. Ram Prasad, CEO of Delence 38:21

8M ago38:21

38:21

Main Insight: Ram Prasad, a small business owner, explains how embracing structured marketing strategies, such as leveraging LinkedIn and consistent content creation, led to doubling his company's revenue, and emphasizes the importance of viewing marketing as a long-term investment for small business growth. Guest Bio: Ram Prasad is the CEO of Dele…

1
Interview with Masha Petrova - Nullspace 27:16

8M ago27:16

27:16

Masha Petrova, CEO of Nullspace, a simulation software company joins the latest episode of the Marketing B2B Technology podcast to share her journey from aspiring astronaut to engineering expert and marketing leader. She delves into the importance of effective marketing when targeting technical audiences and discusses the challenges of mergers and …

1
S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put' 45:21

9M ago45:21

45:21

Main Insight: Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact. Guest Bio: Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Native…

1
Using AI in B2B Marketing: The Dos & Don’ts (with Jade Hill from Abnormal Security) 35:00

9M ago35:00

35:00

This week on the podcast, Niels van Melick explores the practical use cases of AI in B2B content marketing with Jade Hill, Director of Content and Communications at Abnormal Security. Jade shares how AI tools like ChatGPT have transformed her workflow, from research to content repurposing. Here's what you'll learn in this episode: • The role of AI …

1
Interview with Xenia Muntean - Planable 22:59

9M ago22:59

22:59

Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, shares some great tips for repurposing content on social media to extend its lifetime, ensuring it remains evergreen and continues to engage audiences after its initial release. She also discusses the challenges of achieving executive buy-in, how to navigate internal a…

1
S2E8: How to leverage AI in B2B Marketing -- ft. Rich Edwards, CEO of Mindspan Systems 1:10:35

9M ago1:10:35

1:10:35

MAIN INSIGHT: Leverage data-driven strategies and artificial intelligence to transform and optimize marketing efforts. GUEST BIO: Rich Edwards is the CEO of Mindspan Systems, a company specializing in transforming community financial institutions through data-driven strategies and innovative technologies. With a career spanning over a decade at IBM…

1
Interview with Andrus Purde - Outfunnel 22:13

10M ago22:13

22:13

Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams and the challenges businesses face when their tools don't communicate effectively. About Outfunnel Outfunnel is an integration platform that makes it easy to connect sales and marketing tools, keep custo…

1
Content Marketing in Highly Technical Companies (with Michelle Peterson from NetSPI) 32:09

10M ago32:09

32:09

This week, Niels van Melick talks with Michelle Peterson, Content Marketing Manager at NetSPI, about how to turn complex and technical topics into engaging content. Michelle shares her experiences and strategies for working with subject matter experts to create content that resonates with technical audiences. Here's what you'll learn in this episod…

1
S2E7: How eco-friendly email marketing helps you reach your audience -- ft. James Gill, Co-founder of EcoSend and GoSquared 43:29

10M ago43:29

43:29

MAIN INSIGHT B2B marketers can send campaigns that ultimately can have a positive impact on their audience by optimizing email marketing practices, such as reducing email frequency, targeting more effectively, and using eco-friendly infrastructure and content strategies. GUEST BIO James Gill is the co-founder of EcoSend and GoSquared. EcoSend works…

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