Best Napier B2B Podcasts (2024)

1
E452 - Selling Your Services as an Agency Owner (Tony Dowling, Real Inbound) 25:01

3d ago25:01

25:01

As an agency owner, you have probably done your share of selling. After all, who knows your agency as well as you? But are you the best person to be doing it? On this episode, we have Tony Dowling, Director at Real Inbound to talk about selling your services as an agency owner. Tony is a 30-year media guy who now runs a scaling, bootstrapped HubSpo…

1
E451 - How to Avoid and Fix a Google Ads Suspension (John Horn, StubGroup) 23:58

7d ago23:58

23:58

SUSPENDED! Your Google Ads account has been suspended. Now what?? On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions! StubGroup has generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, l…

1
E450 - Marketing Agility is the #1 Factor in Success (Brooke MacLean, Marketwake) 25:55

10d ago25:55

25:55

Habits and routines are great, right? That is, until they stop serving you. Many times you don't even notice that your habits are no longer serving you. You're only hurting yourself by not evaluating this regularly! On this podcast, we have Brooke MacLean, CEO of Marketwake, an award-winning Growth Marketing agency offering best-in-class services t…

1
Interview with Stefan Debois - Pointerpro 26:05

13d ago26:05

26:05

Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated reports. Stefan joins the Marketing B2B Technology podcast for a discussion on how the software works and how it can be leveraged for marketing and lead generation. About Pointerpro Pointerpro is an al…

1
E449 - How to Use Story in Marketing/Messaging (Graham Burke, Bullseye Messaging) 23:18

13d ago23:18

23:18

Is your messaging truly connecting with your audience? If you're not using storytelling, it might not be. But there is hope! On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs …

1
E448 - Shortform Video Strategies For Your Agency (Austin Falter, Falter Media) 25:19

17d ago25:19

25:19

Shortform video... Everybody's doing it. Should you? Maybe! On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master 😅... that's a story for another day. He helps brands with video marketing video through shortform video on TikTok, Instagram, YouTube & more.…

1
E447 - How To Find the Best Pricing Model For Your Agency (Marcel Petitpas, Parakeeto) 33:21

20d ago33:21

33:21

Do you know if you're actually making a profit? Do you know if your pricing model is the best one for your agency and your services? There's no need to wonder anymore. On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency. Marcel is the CEO & Co-Founder o…

1
E446 - How To Do SEO The Right Way (Ryan Whitfield, SparkLaunch Media) 24:42

25d ago24:42

24:42

You know that SEO is important. But are you doing it right? I mean really the right way to get the best results? On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO. Ryan has been in sales and marketing for nearly 15 years now. For th…

1
Interview with Emir Zecovic - CMO 27:41

26d ago27:41

27:41

Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products. Emir highlights how marketers often miss opportunities by not focussing on large non-English speaking markets like South America and India. He shares why marketers should be data-obsessed to underst…

1
E445 - The Key Laws to Agency Growth (Michael Wark, Trimline) 26:48

27d ago26:48

26:48

Ever wish you had a north star guiding you through the challenges of agency growth? You know what challenges I'm talking about. The challenges that take you through the 'bermuda triangle" of business. But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth? Our guest on this epis…

1
E444 - Why Everyone Should Be Doing Account Based Marketing (Mike Maynard, Napier B2B) 25:15

1M ago25:15

25:15

Account Based Marketing is a popular approach for many large companies. But for smaller companies, Account Based Marketing can seem confusing or out of reach. But it doesn't have to be! On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies. Mike explains why startups and s…

1
E443 - How to Navigate Relationships with Enterprise Clients (David Veldt, Interactually) 21:47

1M ago21:47

21:47

If you've ever worked with enterprise clients, you know they're a different breed. Relationships with larger companies look much different than those of small companies. So what's the best way to create long-lasting relationships with enterprise clients? I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of …

1
E442 - AI and Marketing in 2024 (Matthew Silverman, Silverman Consulting) 27:17

1M ago27:17

27:17

Are the AI robots going to take over the world? Probably. So we need to prepare now because the speed of AI is intense. So how do we do that? And what's the outlook? On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024. Matthew is the founder of a…

1
Interview with Sean Campbell - Cascade Insights 27:02

1M ago27:02

27:02

Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses the benefits of using market research platforms, explores the pros and cons of qualitative versus quantitative data, and talks about the challenges of getting research responses within the B2B industr…

1
E441 - The Value of Empathetic Marketing (Emily Lyman, Ranch & Bramble) 27:54

1M ago27:54

27:54

On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing. Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winn…

1
E440 - Utilizing an Experimental Mindset to Grow Your Business (Carolina Fowler, Lovegood Studio) 23:19

2M ago23:19

23:19

On this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business. Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired e…

1
E339 - Building Out Your Systems for Success as an Agency (Moustafa Moursy, Push Analytics) 32:04

2M ago32:04

32:04

You've heard it before but we will say it again; the easiest way to make more money in your agency is to shore up your systems and processes so you don't leave money on the table. On this episode of the podcast, we have Moustafa Moursy, President of Push Analytics to talk about building out your systems for success as an agency. Moustafa Moursy is …

1
Interview with Darren Mitchell - Sales Leader 26:30

2M ago26:30

26:30

How can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to discuss sales enablement and how sales and marketing teams can work together to provide true value to prospects throughout the buyer journey. Darren shares the career journey that led him to become a sales…

1
E338 - Transform Your Agency from a Generalist to a Vertical Market Specialist (Corey Quinn, Corey Quinn, Inc.) 25:55

2M ago25:55

25:55

You're probably doing well as a generalist agency. But what if I told you that you could be doing so much more with a simple shift? By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work. On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agen…

1
Episode Fourteen - Data Analysis: The Role of Marketers vs AI 18:37

2M ago18:37

18:37

With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces. Mike Maynard and Hannah Wehrly discuss why marketers should continue to play an essential role in data analysis, they explain the risks and benefits of chatbots and the role they will play going forward…

1
E337 - Strategies to not get Caught in Spam Filters (James Elliman, Elliman Technologies LLC) 26:23

2M ago26:23

26:23

On this episode, we have James Elliman, Founder of Elliman Technologies LLC to talk about what marketing agencies should be discussing with their client's IT to save their emails from spam filters. James Elliman founded Elliman Technologies LLC in 2019 after working for a $1.7 billion telecommunications company and seeing their technology and secur…

1
E336 - Incorporating Automation and AI into Your Business (Alicia Branham, Bran Marketing) 27:23

2M ago27:23

27:23

On this episode, we have Alicia Branham, CEO - Head Bad Ass at Bran Marketing to talk about incorporating automation and AI into your business. Alicia is a design and marketing luminary with over two decades of experience as a Creative and MarComm Director. Her journey into entrepreneurship was fueled by an unwavering determination to break free fr…

1
E335 - Bridging the Gap Between Earning Clients NOW and Investing in SEO for the Future (Nick Baird, Nick of Time Search) 27:26

2M ago27:26

27:26

On this episode, we have Nick Baird, Founder of Nick of Time Search to talk about Bridging the gap between earning clients NOW and investing in SEO for the future. Nick is a 30 year old who ditched the conventional 9-5, booked a one-way ticket to Germany, and works 100% remotely as an SEO consultant and content marketer. His favorite clients to wor…

1
E334 - How to Diagnose and Sell Branding Using Brandscience (Staeven Frey, Quantum Branding Agency) 24:44

2M ago24:44

24:44

On this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience. Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —t…

1
E333 - Why Prospective Clients Don't Want to Work With Agencies (Jarod Spiewak, Comet Fuel) 23:58

2M ago23:58

23:58

On this episode, we have Jarod Spiewak, Founder of Comet Fuel to share with us why prospective clients don't want to work with agencies. Jarod is an international speaker and founder helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash. He spent a year working in corporate America and two with a digital marketing agency b…

1
E332 - Mastering the Sales Funnel: Strategies for Tech Companies (Kevin McCann, Lead Launcher) 25:45

2M ago25:45

25:45

On this episode, we have Kevin McCann, President of Lead-Launcher to talk about "Mastering the Sales Funnel: Strategies for Tech Companies." Dive into the nuances of crafting an effective sales funnel specifically tailored for tech companies. Kevin discusses the challenges and solutions in lead generation, nurturing, and conversion. Kevin McCann is…

1
Interview with Inge Boubez - Moz 26:21

2M ago26:21

26:21

Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although the fundamentals of SEO haven't changed, the rise in AI may have an impact in the industry and offers some thoughts on how marketers can address the potential challenges. She discusses both the Moz and …

1
E331 - How to Offer Long-term Brand Management to Your Existing Clients as an Add-on Service (Allison Conway, Sealevel Agency) 24:29

3M ago24:29

24:29

As agency owners we often stick to the major marketing offerings for our clients but don't dive into aspects such as Brand Management. It's commonly a blind spot for clients as well. Yet, it's crucial to the health and growth of a company. On this episode, we have Allison Conway, Founder & Creative Director of Sealevel Agency to talk about how to o…

1
Episode Thirteen - Producing Emails for Maximum Impact 14:30

3M ago14:30

14:30

Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is very high at 2%. So, how can you create emails that overcome this issue? Mike Maynard and Hannah Wehrly discuss best practices for producing effective emails, from ensuring content matches the subject…

1
E330 - All About Video Marketing (Komal Chaturvedi, Co-Founder and CEO of MotionGility) 26:23

3M ago26:23

26:23

Video marketing is an important piece of your marketing plan. While often misunderstood, with the right strategy (and guidance from the right agency!) you’ll soon see why it’s so important. That's why we are so excited to have Komal Chaturvedi, Co-Founder and CEO of MotionGility - to talk to us All About Video Marketing. Komal Chaturvedi is a co-fo…

1
E329 - Knowing Your Internal Labor Rate is More Important Than Your Profitability or Revenue (Jake Hundley, CEO of Evergrow Marketing) 26:34

3M ago26:34

26:34

There are two main pricing strategies agency owners will employ. One is the hourly rate strategy and one is the value-based pricing strategy. With either of them, you have to know what your internal labor rate is to effectively price your services. Without that, your profitability is unknown and your revenue growth will suffer. On this episode, we …

1
E328 - Starting a Marketing Agency Part 6 of 6 (Julie Nichols, Owner of Julie Nichols Marketing) 40:26

3M ago40:26

40:26

On today's podcast, we are welcoming back Julie Nichols, Owner of Julie Nichols Marketing, for the final episode in our 6-part series on Building a Marketing Agency. Today’s episode is called: Forward Momentum: Becoming the Marketing Expert. Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses…

1
E327 - Using Identity Aligned Branding to Move Out of Imposter Syndrome (Laura Hulleman, Creator/Owner of the Endotype Branding System) 26:13

3M ago26:13

26:13

Have you ever had that moment with a client when you nailed their branding, and they said, "That's me!" It's an amazing moment, but not all clients get that experience. That is why today's podcast guest created a simple system to help brands and small business owners really understand their brand and get that moment. Then, they can move out of impo…

1
Interview with Rob May - BrandGuard 24:24

3M ago24:24

24:24

Staying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May, founder of BrandGuard, explains how solving user challenges transformed his platform from what was initially an advertising platform into an entirely different product that uses AI to identify branding issue…

1
E326 - How to Write a Marketing Plan in the Real World (Damien Cabral, Partner and CoFounder of Tribal Vision) 25:06

3M ago25:06

25:06

As agency owners, it can feel like we need to be the smartest person in the room when we get a new client. This can lead to us creating a marketing strategy that overhauls their whole marketing approach to prove that we know what we are doing. However, that isn't the most productive way of getting results quickly. And it could result in a lot of mo…

1
E325 - How to Build Affinity With Clients (Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing) 26:28

3M ago26:28

26:28

In the competitive agency world, one of the most valuable assets you can have is a deep connection with your clients. Build strong client relationships, and you will have a thriving agency. On today's podcast, we have Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing, to talk about how to build affinity with clients. Katy …

1
E324 - The Importance of Building a Personal Brand on LinkedIn (Nigel Thomas, CEO of Alpha Inbound) 29:30

3M ago29:30

29:30

Did you know that there are 875 million people who use LinkedIn, but only 1% of those people post content, and only 10% engage? What does that mean? Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel flooded with content, the truth is it is not. And there's no way to know who is actually consuming y…

1
Interview with Sara Madison - Outbrain 27:07

3M ago27:07

27:07

Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses the industry's current challenges, why she believes audience attention will become an increasingly important metric and offers her thoughts on whether LinkedIn is a good use of a B2B advertising budge…

1
E323 - How to Set Your Agency Up for Success With PR (Chrissy Bernal, Founder of Be A Better Brand) 25:42

4M ago25:42

25:42

Did you know podcasts are a type of PR you can utilize for your agency? PR isn't just articles and press releases. It is a way to build your brand's reputation. On today's podcast, we have Chrissy Bernal, Founder of Be A Better Brand, to share with us about how to set your agency up for success with PR. After suddenly ending up in the global spotli…

1
E322 - How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B (Janet Mesh, CEO + Co-Founder of Aimtal) 28:53

4M ago28:53

28:53

On today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B. Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who,…

1
Interview with Avetis Ghazaryan - Growth Hunter 23:38

4M ago23:38

23:38

Avetis Ghazaryan, Founder of Growth Hunter, a community for SaaS professionals, shares how momentum marketing can enable marketers to overcome marketing challenges and increase pipeline growth. Avetis explains what momentum marketing is, shares some strategies on how to stand out, and offers some advice on how to maximise impact. About Growth Hunte…

1
E321 - How Agency Owners Can Mitigate and Lessen Burnout as They are Scaling 321 (Beth Carr, CEO of Fortified Branding) 24:07

4M ago24:07

24:07

Burnout is all too common among agency owners. We have big goals and want to grow and then scale. Yet, in the process, we often lose ourselves. On today's podcast, we have Beth Carr, CEO of Fortified Branding, to talk with us about how agency owners can mitigate and lessen burnout as they are scaling. Beth Carr, Messaging Architect, Brand Strategis…

1
E320 - Starting a Marketing Agency Part 5 of 6 (Julie Nichols, Owner of Julie Nichols Marketing) 42:22

4M ago42:22

42:22

On today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, back for part 5 of our 6-part series on Building a Marketing Agency. Today’s episode is called: Balancing and Refining Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing e…

1
Interview with Christopher Rack - MRP 23:41

4M ago23:41

23:41

Chris Rack, CEO of MRP, a demand generation solution, joins Mike Maynard to discuss intent signals, lead generation, and how MRP can help accelerate B2B businesses' demand generation activities. Chris explains the benefits of aggregating different intent signal sources and why this can work better across different industries and services. He shares…

1
E319 - The Biggest Mistakes Agency Owners Make When It Comes to Money (Lauren Colson, CEO and Founder of Colson Strategies) 23:47

4M ago23:47

23:47

On today's podcast, we have Lauren Colson, CEO and Founder of Colson Strategies, talk about some of the biggest mistakes business owners make when it comes to money. Lauren is a number geek with people skills! As the owner of Colson Strategies, she runs a small but mighty team. Lauren finds passion in helping business owners make the best, most inf…

1
E318 - Askia Underwood, Chief Growth Officer 28:47

4M ago28:47

28:47

2024 is upon us; with that, consumers expect a more streamlined and targeted ad experience. How frustrating is it when you see an ad, click on it, and it takes you to a different product or service? As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clie…

1
E317 - David Glaza, CEO of DIGITS 22:02

5M ago22:02

22:02

Becoming an expert in your field is something we all aspire to. The deeper into your field and the more expertise you gain, the easier it is to compete in your space. Not only does it allow you to attract the right clients and serve them better, it also allows you to build a team of experts that stay with your agency. On today's podcast, we have Da…

1
Episode Twelve - Has Marketing Automation Changed in 2023? 17:34

5M ago17:34

17:34

2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard and Hannah Wehrly take a look back at 2023, discuss the highlights of the year and share their thoughts on what marketers can do next year to leverage new technologies and level up their marketing aut…

1
Interview with Nathan Schlaffer - MarketMate AI 27:06

5M ago27:06

27:06

Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers to connect with their buyer personas. Nathan delves into Marketmate’s unique features, and how users can create buyer personas on the platform, which enable them to refine messaging and use generative…

1
E316 - Vladimer Botsvadze, Speaker and Digital Marketing Influencer 25:06

5M ago25:06

25:06

In today's environment, anyone can build a brand online. It has opened up the world of entrepreneurship in a way we've never seen. But it has also created the necessity for business owners, especially service-based businesses like marketing agencies, to build a personal brand. It can set your agency apart from all the other agencies out there. On t…

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Napier B2B Podcasts

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