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Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Interview with Karthik Suresh – Ignition
Manage episode 354259351 series 2583980
Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Karthik Suresh is Co-Founder and Chief Product Officer at Ignition, a go-to-market platform automating the product launch process.
Karthik explains how noticing a gap in the SaaS market for a tool supporting product marketeers led to Ignition's development. He discusses the pros of working in start-ups versus large corporations, and what marketers should consider when undertaking a product launch.
Karthik also shares how to approach putting together a go-to-marketing plan, from establishing a target audience to communicating the value proposition of a new product.
99 episodes
Share
Manage episode 354259351 series 2583980
Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Karthik Suresh is Co-Founder and Chief Product Officer at Ignition, a go-to-market platform automating the product launch process.
Karthik explains how noticing a gap in the SaaS market for a tool supporting product marketeers led to Ignition's development. He discusses the pros of working in start-ups versus large corporations, and what marketers should consider when undertaking a product launch.
Karthik also shares how to approach putting together a go-to-marketing plan, from establishing a target audience to communicating the value proposition of a new product.
99 episodes
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Similar to Marketing B2B Technology
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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