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Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Interview with Mark Stouse - Proof Analytics
Manage episode 355440541 series 2583980
Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mark Stouse, CEO of data analytics platform Proof Analytics, discusses the difference between marketing mix modelling (MMM) and marketing resource management (MRM) and how they can demonstrate the impact of marketing activities on business bottom line.
Mark also explains why it is vital to trust and use math when making marketing decisions and why pressure from the C-suite means this is increasingly important.
96 episodes
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Manage episode 355440541 series 2583980
Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mark Stouse, CEO of data analytics platform Proof Analytics, discusses the difference between marketing mix modelling (MMM) and marketing resource management (MRM) and how they can demonstrate the impact of marketing activities on business bottom line.
Mark also explains why it is vital to trust and use math when making marketing decisions and why pressure from the C-suite means this is increasingly important.
96 episodes
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Similar to Marketing B2B Technology
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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Wholesaling Inc with Brent Daniels
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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