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Interview with Jeff Day at Act-On

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Manage episode 362411240 series 2583980
Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key considerations mid-market marketing teams should consider when selecting a platform.

He explains the buyer journey, what customers need at each stage and how to create automated programs that encourage a buying decision.

Find out how to use data to identify what is engaging customers and inform where you send them next.

  continue reading

96 episodes

Artwork
iconShare
 
Manage episode 362411240 series 2583980
Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key considerations mid-market marketing teams should consider when selecting a platform.

He explains the buyer journey, what customers need at each stage and how to create automated programs that encourage a buying decision.

Find out how to use data to identify what is engaging customers and inform where you send them next.

  continue reading

96 episodes

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