Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Interview with Nathan Schlaffer - MarketMate AI
Manage episode 390412310 series 2583980
Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers to connect with their buyer personas.
Nathan delves into Marketmate’s unique features, and how users can create buyer personas on the platform, which enable them to refine messaging and use generative AI which is tailored directly for the persona. He also shares practical advice on how to use AI to enhance marketing strategy and execution.
Listen to the podcast now via the links below:
About MarketMate AI
MarketMate AI is an AI marketing solution specifically for B2B. The software is unlike any other AI platform and is a marketing solution which tailors content for the clients wants and needs.
About Nathan
As the CEO and Co-Founder of MarketMate AI, Nathan is an advocate about the use of AI to connect marketing and sales. He brings ten years of expertise in aiding B2B SaaS firms in revenue growth and marketing team expansion.
Time Stamps
[00:42.00] – Nathan discusses his history and MarketMate AI.
[05:02.00] – Find out how to use AI to generate content for marketing campaigns.
[09:37.00] – Nathan discusses creating buyer personas with MarketMate AI and refining messaging.
[14:52.00] – Learn how MarketMate AI can be used for branding
[15:50.00] – Nathan shares the story behind MarketMate AI.
Quotes
“If you can take an AI model and train it on that market knowledge and insight, imagine the productivity gains you can get for having a new hire learn from the AI and have it write content.”
Follow Nathan:
Nathan Schlaffer on LinkedIn: https://www.linkedin.com/in/nathanschlaffer/
MarketMate AI website: https://www.marketmateai.com/
MarketMate AI on LinkedIn: https://www.linkedin.com/company/marketmate-ai-llc/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
96 episodes
Share
Manage episode 390412310 series 2583980
Content provided by Mike Maynard, Napier and Mike Maynard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maynard, Napier and Mike Maynard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers to connect with their buyer personas.
Nathan delves into Marketmate’s unique features, and how users can create buyer personas on the platform, which enable them to refine messaging and use generative AI which is tailored directly for the persona. He also shares practical advice on how to use AI to enhance marketing strategy and execution.
Listen to the podcast now via the links below:
About MarketMate AI
MarketMate AI is an AI marketing solution specifically for B2B. The software is unlike any other AI platform and is a marketing solution which tailors content for the clients wants and needs.
About Nathan
As the CEO and Co-Founder of MarketMate AI, Nathan is an advocate about the use of AI to connect marketing and sales. He brings ten years of expertise in aiding B2B SaaS firms in revenue growth and marketing team expansion.
Time Stamps
[00:42.00] – Nathan discusses his history and MarketMate AI.
[05:02.00] – Find out how to use AI to generate content for marketing campaigns.
[09:37.00] – Nathan discusses creating buyer personas with MarketMate AI and refining messaging.
[14:52.00] – Learn how MarketMate AI can be used for branding
[15:50.00] – Nathan shares the story behind MarketMate AI.
Quotes
“If you can take an AI model and train it on that market knowledge and insight, imagine the productivity gains you can get for having a new hire learn from the AI and have it write content.”
Follow Nathan:
Nathan Schlaffer on LinkedIn: https://www.linkedin.com/in/nathanschlaffer/
MarketMate AI website: https://www.marketmateai.com/
MarketMate AI on LinkedIn: https://www.linkedin.com/company/marketmate-ai-llc/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
96 episodes
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Similar to Marketing B2B Technology
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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Wholesaling Inc with Brent Daniels
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continue reading
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