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Interview with Evan Kramer at MotionPoint
Manage episode 365822118 series 2583980
Evan Kramer, CEO of MotionPoint, a tech-driven translation and localisation company, discusses the differences between translation and transcreation and the benefits that going beyond simple translation can have.
He also explains the impact translation can have on conversions and why you should measure the impact to determine the level of translation required.
96 episodes
Manage episode 365822118 series 2583980
Evan Kramer, CEO of MotionPoint, a tech-driven translation and localisation company, discusses the differences between translation and transcreation and the benefits that going beyond simple translation can have.
He also explains the impact translation can have on conversions and why you should measure the impact to determine the level of translation required.
96 episodes
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