How Maxime Went From Nothing To Helping 500+ Vegans All Over The World

Pivot! A Vegan Business Interview Series

Fit Vegan Coaching began when CEO Maxime Sigouin found himself looking for ways to raise funds to support his fiancée's cancer treatment. Fit Vegan Coaching has since helped over 500+ vegans completely transform their health and bodies.

On a mission to help the world get lean, thrive and bulletproof their health, Fit Vegan Coaching (FVC) is fighting misconceptions about building muscle, improving body composition, and increasing performance as a vegan.

Maxime truly believes in reaching out to people to help them achieve a healthier and better life and avoid suffering from diseases that could have been prevented. He is also an incredibly successful entrepreneur - FVC has grossed over 7 figures in its 2.5 years on the market.

Maxime joins us to share his journey from looking for a way to support his fiancée to running a successful vegan business. He'll discuss the challenges and rewards and share why it has to be about more than the money.

Get to know Maxime and Fit Vegan Coaching better here: http://www.fitvegancoaching.com/

Quote

“What is the thing that just burns inside of you–that if you don't do, you don't feel like it's worth living? That's how I feel about it. If I'm not doing this thing, why am I on Earth? There's no need for me to be here if I'm not pursuing this thing actively.”

— Maxime Sigouin

Show notes timestamps

🤩 [01:02] Maxime helped over 500+ vegans completely transform their health and bodies.

🤯 [02:04] Being laid off from work due to Covid and having a partner with cancer: the birth of Fit Vegan Coaching.

💪 [03:33] Helping people in transition as well as vegans to achieve good body composition.

✌️ [04:26] Program is the combination of education, performance, and result: tailored workout and meal plans.

🧠 [07:19] Following the plan and working on mindset issues is 90% of the work FVC works on.

📈 [09:56] Investing all money into a mentor and implementing feedback from members into the program.

🎯 [12:08] Implementing only scalable feedback: trials and errors in learning from clients.

⚖️ [14:03] Finding balance in a coach-client relationship: setting the expectations from the start.

🎙️ [17:02] Consistent posting on SM and cold outreach: podcasting and being a podcast guest retained a lot of leads.

🏁 [21:52] Three tips for people who are at the beginning of their business journey.

🚦 [22:56] Advice for the people at the crossroad: money doesn’t solve every problem.

✨[25:32] If I’m not pursuing my passion, why am I on this Earth?

—-----

Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live-streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but unsure of how to take actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.