BOW 086: Mike Abramov: A Holistic Approach To Copywriting

The Business of Writing Podcast

In This Episode:

Mike Abramov is a direct response copywriter and consultant based in Los Angeles, California.

He's written for industry titans like Agora, PaleoHacks, The Dig Agency, NativePath, and Organifi – and is now branching out to seek exciting new ventures of his own.

When he's not writing, he's coaching up-and-coming writers – helping them move past mental and emotional blocks they have around their writing process.

Episode Highlights

• How Mike ended up the youngest copywriter for some of the writing from some of the biggest direct response publishers in the world
• Mike’s process for qualifying new client projects
• Why Mike prefers a holistic approach to writing a sales page
• How he works with other copywriters to make sure he’s doing his best work
• Mike’s advice for moving past perfectionism
• How he finds stories hidden in “boring” product research
• Mike’s advice for balancing work and life while in lockdown
• How to start writing a new draft quickly
• Mike’s advice for creating urgency in your copy without being sleazy
• How to manage your emotions when it comes to the writing process

And plenty more along the way. Get the resources mentioned in this episode below.