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Redbox streaming into digital with 40 million loyal customers

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Manage episode 315361512 series 2802403
Content provided by CTAM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CTAM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

For 20-years, Redbox has built a deep relationship with its 40 million customers. Their unique customer base, known for being late adopters of technology and 71% of them identifying as deal hunters, is devotedly following Redbox into a new world filled with endless entertainment options. In this conversation, host Vicki Lins explores how Redbox is almost effortlessly taking its customer base on a pilgrimage into the digital world. Galen Smith, CEO, Redbox, explains how their simplified, seamless process helps these late adopters shift to new offerings by the latest movies On Demand, free live TV channels, add supported On Demand and subscription channels all in one place.

  continue reading

53 episodes

Artwork
iconShare
 
Manage episode 315361512 series 2802403
Content provided by CTAM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CTAM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

For 20-years, Redbox has built a deep relationship with its 40 million customers. Their unique customer base, known for being late adopters of technology and 71% of them identifying as deal hunters, is devotedly following Redbox into a new world filled with endless entertainment options. In this conversation, host Vicki Lins explores how Redbox is almost effortlessly taking its customer base on a pilgrimage into the digital world. Galen Smith, CEO, Redbox, explains how their simplified, seamless process helps these late adopters shift to new offerings by the latest movies On Demand, free live TV channels, add supported On Demand and subscription channels all in one place.

  continue reading

53 episodes

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