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Katherine Pope: How Charter is Positioning Spectrum Originals as the Premium Destination for Subscribers

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Manage episode 273932586 series 2802403
Content provided by CTAM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CTAM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As content choices increasingly flood the landscape, Spectrum Originals places a few bets on bringing a new type of value proposition to fickle viewers. On this episode of Thinking Out Loud, Host, Vicki Lins sits down with Katherine Pope, Head of Spectrum Originals to explore the strategy for building customer value through a robust library of premium content in an ad-free, VOD portal. Quality, exclusivity and convenience are a few of the drivers Pope recognizes as levers to keep up with …

  continue reading

53 episodes

Artwork
iconShare
 
Manage episode 273932586 series 2802403
Content provided by CTAM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CTAM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As content choices increasingly flood the landscape, Spectrum Originals places a few bets on bringing a new type of value proposition to fickle viewers. On this episode of Thinking Out Loud, Host, Vicki Lins sits down with Katherine Pope, Head of Spectrum Originals to explore the strategy for building customer value through a robust library of premium content in an ad-free, VOD portal. Quality, exclusivity and convenience are a few of the drivers Pope recognizes as levers to keep up with …

  continue reading

53 episodes

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