Robert Algeri | Avoid a Train Wreck! Expert Tips for a Smooth Website Design Process

The Lawyer's Edge

Robert Algeri is a Co-founder of Great Jakes, a company that builds the world’s most advanced and effective websites for large, forward-thinking law firms. In this role, Robert personally attends to all client engagements and is responsible for ensuring that the company exceeds its clients’ expectations.

Robert is an accomplished writer and speaker, and his work has been featured in publications like LMA’s Strategies Magazine, ALM’s Marketing the Law Firm, and the National Law Journal. He’s also shared his ideas on the direction of legal marketing and websites at various webinars, forums, and LMA conferences.

With over 25 years of experience in website and brand design for law firms, Robert understands exactly what firms need to differentiate themselves from competitors and avoid website design train wrecks.

In this episode…

Law firms should always stay up to date with their branding and website design. However, since lawyers aren’t necessarily marketing experts, there’s plenty of room for error in the website design process. Fortunately, legal marketing and website expert Robert Algeri is here to share his tips to avoid a website design train wreck.

One of the biggest challenges in rebranding or updating your website design is getting everyone on board. Although not everyone has the same opinions, you want to ensure that decisions are made with the end user in mind, key stakeholders understand the process, and that no surprises are sprung on the firm. That’s why Robert suggests putting together a small website and marketing committee, bringing skeptics into the project early on, and having one creative lead to avoid project disconnect.

In this episode of The Lawyer’s Edge Podcast, Elise Holtzman is joined by Robert Algeri, a Co-founder of Great Jakes, to talk about strategies to succeed in your website design process. Robert walks through the mistakes many law firms make, how to get approval from stakeholders and other team members, and the best ways to work with web and brand design agencies.