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Lead Like a Woman

Barbara Wichmann is the Founder and CEO of ARTEMIA, a full-service strategic communications and digital marketing agency. As a marketing and communications strategist, she prioritizes DEIA in public outreach, national advertising, and culturally relevant in-language marketing programs. Barbara has garnered media coverage for her clients in outlets, including Good Morning America, the New York Times, USA Today, and the Wall Street Journal.

In this episode…

Women-owned businesses comprise 40% of all businesses in the US, amassing $2.7 trillion annually. These companies have a tremendous impact on local communities, providing support and spearheading environmental, social, and governance initiatives. How can you advance your endeavors to inspire your community?

Through empathy and reciprocation, women-owned companies promote employee, partner, and community growth. Drawing on her upbringing in the Netherlands, sustainability strategist Barbara Wichmann established a Women’s Business Enterprise certified, ESG-focused, and green business. She maintains that female-led organizations can assess and mitigate their carbon footprints, provide training and other resources for employees, and educate the community on social and environmental initiatives.

Tune in to this episode of the Lead Like a Woman Show as Andrea Heuston sits down with Barbara Wichmann, the Founder and CEO of ARTEMIA, to discuss her social and environmental impact. Barbara details her path to entrepreneurship, how to become ESG certified, and her experience as a member of WBEC.