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S6 EP42: Personal Brand: Picking a Brand Identity - Archetypes

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Manage episode 338750675 series 2832107
Content provided by Ben Bradbury. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Bradbury or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you decide on brand identity? Don’t reinvent the wheel. In the first of 3 episodes, Ben Bradbury offers highly actionable takeaways for creating your personal brand identity.

Ben explores the wisdom from Ancient Greece to Shakespeare. Discussing how story archetypes have helped us explain and predict human behavior. Characters like the Sage, the Rebel or the Creator can be broken down into a set of defining characteristics to help brands filter their messaging and marketing activities.

Use these tried and tested frameworks to define who you are as a creator, and how you want to connect to your audience.

Be a part of the conversation and follow Ben: twitter.com/benbradbury_

Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

172 episodes

Artwork
iconShare
 
Manage episode 338750675 series 2832107
Content provided by Ben Bradbury. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Bradbury or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you decide on brand identity? Don’t reinvent the wheel. In the first of 3 episodes, Ben Bradbury offers highly actionable takeaways for creating your personal brand identity.

Ben explores the wisdom from Ancient Greece to Shakespeare. Discussing how story archetypes have helped us explain and predict human behavior. Characters like the Sage, the Rebel or the Creator can be broken down into a set of defining characteristics to help brands filter their messaging and marketing activities.

Use these tried and tested frameworks to define who you are as a creator, and how you want to connect to your audience.

Be a part of the conversation and follow Ben: twitter.com/benbradbury_

Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

172 episodes

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