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The Power of Differentiation

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Manage episode 422170980 series 2833069
Content provided by Sue Firth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sue Firth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode 182

Released June 6, 2024

This week's interview is with Barry Labov, CEO of LABOV Marketing, Communications & Training.

Barry is an entrepreneur, author, speaker, brand strategist and channel engagement specialist.

Oh, and he's also a former musician having made it onto the Billboard charts back in the day.

On the show, Barry discusses the power and importance of differentiation.

He suggests that too often, great brands don’t recognize, understand or value the uniqueness within their company or products. It leads to a commodity mindset that diminishes sales, profit, quality and employee morale.

With reference to his new book "The Power of Differentiation", Barry insists that businesses shouldn't make assumptions about what they do.

Visit www.suefirthltd.com/182 for more. Also, connect with Sue on: LinkedIn YouTube Instagram Podcast editing & production: @jonbuscall

  continue reading

103 episodes

Artwork
iconShare
 
Manage episode 422170980 series 2833069
Content provided by Sue Firth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sue Firth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode 182

Released June 6, 2024

This week's interview is with Barry Labov, CEO of LABOV Marketing, Communications & Training.

Barry is an entrepreneur, author, speaker, brand strategist and channel engagement specialist.

Oh, and he's also a former musician having made it onto the Billboard charts back in the day.

On the show, Barry discusses the power and importance of differentiation.

He suggests that too often, great brands don’t recognize, understand or value the uniqueness within their company or products. It leads to a commodity mindset that diminishes sales, profit, quality and employee morale.

With reference to his new book "The Power of Differentiation", Barry insists that businesses shouldn't make assumptions about what they do.

Visit www.suefirthltd.com/182 for more. Also, connect with Sue on: LinkedIn YouTube Instagram Podcast editing & production: @jonbuscall

  continue reading

103 episodes

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