Breaking Boundaries: Thriving in a Male-Dominated Industry, Family Business Dynamics, and Empowering the Next Generation with Carol Horton

The Secret Thoughts of CEO's Podcast

Carol Horton is the Founder and CEO of Lily Grace Homes, the CEO of The Ten13 Company, and on the board of directors of Habitat for Humanity of Collin County. At Lily Grace Homes, she is striving to bring a balance to beautiful design and functional living.

She brings over 15 years of experience in the residential construction industry, a strategic mindset, and an unwavering commitment to excellence. With a proven track record of achieving exceptional results in challenging markets and turnaround scenarios, she is recognized as an industry expert in residential real estate. She has spoken at the 2023 International Builders Show in Las Vegas on Automation and AI for homebuilders.

Prior to founding Lily Grace Homes, she served as Chief Marketing Officer at Kindred Homes, where she successfully led a digital transformation initiative, transforming operational and sales processes. Her expertise in organizational restructuring and operational efficiencies yielded decreased overhead costs and improved overall departmental performance. She was accountable for marketing, sales, and client satisfaction. In this role, she had direct responsibility for Kindred's revenue, which exceeded $180 million, annually. She is an expert in creating comprehensive marketing strategies to increase market growth, helping Kindred Homes generate over $32 million in sales in its first year.

What You’ll Learn

● How to balance relationships and business.

● Putting business first vs family first.

● How to set boundaries between personal and business relationships.

● How Carol paves the way for women leaders.

● How to bridge the generational gap.

Timestamps

· [04:38] Carol’s background.

· [08:48] What motivates Carol?

· [10:26] Mixing personal and business.

· [16:01] Best for the business vs the family.

· [20:36] Setting boundaries between personal and business relationships.

· [28:02] Paving the way for women leaders.

· [35:43] When you’re being treated differently.

· [37:52] Learning to be a better leader.

· [41:00] Bridging the generational gap.

Memorable Quotes

· “The business as a whole, the entity, is family.” – Carol Horton [17:56]

· “Family actually has to be held to a higher standard.” – Carol Horton [19:33]

· “The single greatest thing you could do as an employer is help your employees, in their personal life, grow.” – Carol Horton [45:17]

Websites

fambizforum.com.

www.chrisyonker.com.

Carol Horton.

lilygracehomes.com.