Episode 388 - Short Cuts with Eric Sachs, VP/co-Founder - Breakthrough Broker

The Real Estate Sessions

Eric Sachs, the President and co-founder of Breakthrough Broker, champions the significance of maintaining consistent contact with one's sphere of influence to stay top-of-mind for real estate opportunities. Under his leadership, Breakthrough Broker utilizes innovative AI technology and high-quality content to help real estate agents engage their networks effectively. Sachs believes that automated marketing tools are essential for agents to navigate market challenges and showcase their expertise, especially during uncertain times. By leveraging services like Breakthrough Plus, which offers automated marketing features and MLS integration, agents can remain competitive and secure more business opportunities even in a landscape increasingly dominated by large teams.

(00:01:17) "Network Nurturing for Real Estate Success"

(00:05:37) Navigating Market Dynamics in the Real Estate Industry

(00:08:11) Dominance of Larger Real Estate Teams

(00:12:58) Enhanced Real Estate Marketing with Breakthrough Plus

In the latest episode of 'The Real Estate Sessions' podcast, host Bill Risser sat down with Eric Sachs, the president and co-founder of Breakthrough Broker, to discuss real estate marketing strategies. The conversation revolved around maintaining contact with one's sphere of influence to secure business opportunities in the competitive real estate industry.

Eric highlighted the significance of staying top-of-mind for potential clients by consistently engaging with them. He shared a personal anecdote about his brother losing a major listing because he failed to keep in touch with a potential client. This emphasizes the need for agents to prioritize sphere marketing to ensure that they are the first point of contact for their network during significant life events.

Here are three key takeaways from the episode:

1. **Utilize Breakthrough Broker for Sphere Marketing**: Breakthrough Broker offers valuable resources for automated sphere marketing, providing agents with engaging content to stay connected with their network effortlessly.

2. **Adapt to the Increasing Dominance of Large Teams**: Eric discussed how the real estate industry is being dominated by large teams, challenging individual agents to prove their worth. Agents can navigate this competitive landscape more effectively by leveraging tools like Breakthrough Broker.

3. **Stay Connected to Secure Business Opportunities**: Eric emphasized the need for agents to prioritize staying in touch with their sphere of influence to avoid missing out on potential opportunities, as illustrated by his brother's experience.

In the episode, Eric posed a thought-provoking question to realtors, "What are you doing to make sure the people you know call you this summer when they have a life event?" This question encapsulates the essence of sphere marketing and the proactive approach agents need to take to ensure they are the go-to realtor for their network.

As Eric shared, Breakthrough Broker offers a comprehensive suite of tools for agents to streamline their marketing efforts and maintain consistent communication with their sphere. The standout among these is Breakthrough Plus, a tool that empowers agents with a range of features, including automated marketing, for a nominal fee of $107 per year. This reassures agents that they have a powerful and cost-effective solution at their disposal to enhance their marketing strategies and stay competitive in the industry.

In conclusion, the podcast episode shed light on the real estate industry's evolving dynamics and sphere marketing's pivotal role in agents' success. Agents can enhance their marketing strategies and cultivate lasting relationships with their clients by implementing Eric's insights and leveraging platforms like Breakthrough Broker.

Quotes

00:00:07) "What are you doing to make sure the people you know call you this summer when they have a life event?" - Eric Sachs" - Eric Sachs

(00:03:12) "We're working on trying to create the best content for agents in the world. That's where we're at." - Eric Sachs

(00:05:37) "My attention right now is on all the agents sitting on the sidelines. My attention is drawn to all the negative comments in the Facebook groups and the agents who are reacting to the settlement instead of trying to figure out how to get through it." - Eric Sachs" - Eric Sachs

(00:00:07) "What are you doing to make sure the people you know call you this summer when they have a life event?" - Eric Sachs

(00:14:17) "I'm so happy to be working with you again. You have no idea. Let's do this more often." - Eric Sachs" - Eric Sachs