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Orthopedic Marketing Strategies that Drive New Patient Appointments w/ Kristy Parker #165

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Manage episode 334895568 series 2890858
Content provided by Kelley & Justin Knott and Justin Knott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelley & Justin Knott and Justin Knott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With the growth of digital marketing and healthcare systems becoming more vertically integrated, it is important for orthopedics to stay ahead of the curve in terms of their marketing efforts to make things easier for patients. In this episode, Kristy Parker, the Director of Communication and Business Development at Tennessee Orthopaedic Clinics discusses the importance of access in orthopedics, and how digital marketing has been integral in increasing access to orthopedic specialists for patients. She talks about the importance of educating patients on options and treatments available through orthopedics, and how the ratio of patients coming from referrals vs. direct patient acquisition has shifted in recent years. Listen and enjoy!

Kristy has worked in the healthcare field as both medical sales rep and administrator for 20+ years. Her current focus in business development has provided her the opportunity to evaluate multiple platforms to reach patients and increase access to a large orthopedic practice.

Key Highlights:

[00:01 - 08:19] How to Use Digital Marketing to Increase Access and Make Things Easier for Patients

[08:20 - 16:20] Why the Urgent Care Model Has Been a Godsend for Orthopedists

[16:21 - 24:00] How Chat Can Help Keep Patients Connected and Access Information Quickly and Easily

[24:01 - 31:52] Tips for Marketing to Surgeons

[31:53 - 39:03] Tips for Engaging Patients on Social Media

Connect with Kristy through LinkedIn. Head to Tennesse Orthopedic Clinics, and find your doctor!

Key Quotes:

"We saw that healthcare was becoming more patient-driven, and it was important to not just rely on fostering those relationships with our referring primary care offices but to also make sure that the public knew they had direct access to orthopedic specialists." - Kristy Parker

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

  continue reading

82 episodes

Artwork
iconShare
 
Manage episode 334895568 series 2890858
Content provided by Kelley & Justin Knott and Justin Knott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelley & Justin Knott and Justin Knott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With the growth of digital marketing and healthcare systems becoming more vertically integrated, it is important for orthopedics to stay ahead of the curve in terms of their marketing efforts to make things easier for patients. In this episode, Kristy Parker, the Director of Communication and Business Development at Tennessee Orthopaedic Clinics discusses the importance of access in orthopedics, and how digital marketing has been integral in increasing access to orthopedic specialists for patients. She talks about the importance of educating patients on options and treatments available through orthopedics, and how the ratio of patients coming from referrals vs. direct patient acquisition has shifted in recent years. Listen and enjoy!

Kristy has worked in the healthcare field as both medical sales rep and administrator for 20+ years. Her current focus in business development has provided her the opportunity to evaluate multiple platforms to reach patients and increase access to a large orthopedic practice.

Key Highlights:

[00:01 - 08:19] How to Use Digital Marketing to Increase Access and Make Things Easier for Patients

[08:20 - 16:20] Why the Urgent Care Model Has Been a Godsend for Orthopedists

[16:21 - 24:00] How Chat Can Help Keep Patients Connected and Access Information Quickly and Easily

[24:01 - 31:52] Tips for Marketing to Surgeons

[31:53 - 39:03] Tips for Engaging Patients on Social Media

Connect with Kristy through LinkedIn. Head to Tennesse Orthopedic Clinics, and find your doctor!

Key Quotes:

"We saw that healthcare was becoming more patient-driven, and it was important to not just rely on fostering those relationships with our referring primary care offices but to also make sure that the public knew they had direct access to orthopedic specialists." - Kristy Parker

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

  continue reading

82 episodes

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