Startup Stories From The Startup Nation™ podcast

Startup Stories from the Startup Nation™

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Startup Stories from the Startup Nation™

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A podcast which interviews successful Israeli entrepreneurs who have personified the economic miracle known as the Startup Nation. We study their successes and failures, the lessons they learned, and explore why it is that Israel incubates some of the great innovators of our time.

20 episodes

updated 5 years ago

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20 episodes

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Startup Stories from the Startup Nation™

1
CloudEndure - Part II (Ofir Ehrlich, Co-Founder) 39:39

5 years ago39:39

39:39

This is Part II of our interview with Ofir Ehrlich, the co-Founder and VP of R&D of CloudEndure. In this episode, we learn of how CloudEndure adapted its offering after hearing valuable insight from their customers. And we also learn about how they caught the attention of Amazon, who eventually bought them for a considerable sum of money.…

Startup Stories from the Startup Nation™

1
CloudEndure - Part I (Ofir Ehrlich, Co-Founder) 47:16

5 years ago47:16

47:16

In this inaugural episode of Season 2, we interview the co-founder of CloudEndure, Ofir Ehrlich. With the massive growth of cloud-computing, CloudEndure has enabled major conglomerates to embrace the cloud by managing the riskiest stage of the process: the technical transition to the cloud. They then built a company that offered a host of additional services to their clients. While they were undergoing significant growth, they attracted the attention of Amazon, the largest cloud computing company in the world. Amazon World Services eventually bought CloudEndure for an undisclosed, but significant, amount of money. But Ofir's story didn't begin there. In Part I of this episode, Ofir discusses the prior successes he had that enabled him to smartly build CloudEndure. He discusses the lessons he learned along the way, and the instrumental importance of his successes - and failures.…

Startup Stories from the Startup Nation™

1
Iridize (Eyal Lewinson, Co-Founder & CEO) 55:29

6 years ago55:29

55:29

In this episode, we meet Eyal Lewinson, the Co-Founder and CEO of Iridize. Iridize was acquired by Oracle to accelerate its expansion into the lucrative business of employee training. Eyal's story is different. It is a story of persistence and perseverance - after he could not raise professional investor capital. In this episode, learn how he succeeded by sheer commitment to his vision, and the lessons he learned along the way.…

Startup Stories from the Startup Nation™

1
United Hatzalah (Dov Maisel, Co-Founder) 54:27

6 years ago54:27

54:27

In this episode, we meet Dov Maisel, the Co-Founder of United Hatzalah. United Hatzalah is a non-profit startup that has fundamentally reengineered how emergency medical services are delivered. Long before the smartphone and Uber, United Hatzalah developed a unique technology which used GPS location-based technology to immediately match life-rescuers with victims that are in close proximity to them, enabling rapid delivery of emergency care. Today, United Hatzalah has thousands of nationwide volunteers, and empowers rescuers to arrive on the scene of a medical emergency in 90 seconds or less. United Hatzalah is also exporting its life-saving technology to countries around the world.…

Startup Stories from the Startup Nation™

1
Netafim (Naty Barak, Chief Sustainability Officer) - Part 2 of 2 37:48

6 years ago37:48

37:48

In Part 2 of this episode, we resume our interview with Naty Barak, the Chief Sustainability Officer of Netafim. Netafim is a leader in providing Drip Irrigation solutions to countries around the world. Today, Netafim employs more than 4,000 people and actively conducts business in 110 countries (and growing). They were recently valued at $1.8 billion after being partially sold to Mexichem. In Part 2, we learn how the founders grew Netafim into a global brand, how politics may have had an impact on his growth rate, how their technology evolved and improved over time, and what the future holds for their industry. We also discuss Kibbutz life, and the impact of Netafim on Kibbutz Chatzerim, located in the arid Negev desert.…

Startup Stories from the Startup Nation™

1
Netafim (Naty Barak, Chief Sustainability Officer) - Part 1 of 2 40:24

6 years ago40:24

40:24

In Part I of this episode, we meet Naty Barak, the Chief Sustainability Officer of Netafim. Netafim is a leader in providing Drip Irrigation solutions to countries around the world. Today, Netafim employs more than 4,000 people and actively conducts business in 110 countries (and growing). They were recently valued at $1.8 billion after being partially sold to Mexichem. Netafim is the story of a startup that was launched by a Kibbutz, and which ultimately became a wild success, while improving the lives of millions of people around the world. This is how it all started.…

Startup Stories from the Startup Nation™

1
OurCrowd (Jon Medved, CEO & Founder) 43:52

6 years ago43:52

43:52

In this episode, we meet Jon Medved, the Founder & CEO of OurCrowd. Jon founded OurCrowd in 2012 and sought to disrupt the venture capital industry by building a crowdfunding platform for Israeli startups and providing investment access to exciting startups to smaller private investors. Today, OurCrowd is arguably the most successful crowdfunding platform, with over $1 billion committed to startups around the world (having expanded beyond Israel). They have 170 portfolio companies and 30 exits. But Jon's story is deeper than that. In this episode, learn about how Jon fell in love with Israel, and how he became one of the most reputable investors in Israel.…

Startup Stories from the Startup Nation™

1
SolarEdge (Lior Handelsman, VP of Marketing and Product Strategy, Founder of SolarEdge) 1:06:32

6 years ago1:06:32

1:06:32

This is the story of a Band of Brothers in the Israeli military who pursued a quest to build a company together, eventually settling on an industry they knew little about: solar power. They went on to build SolarEdge, a publicly-traded company with a market capitalization of over $2 billion. It has become a juggernaut in their global industry. In this episode, we interview Lior Handelsman, a co-Founder of SolarEdge, who discusses how they built the company, the challenges they encountered along the way, and what still motivates him personally. He also discusses how SolarEdge has fundamentally disrupted the solar industry, helping to fuel its rapid global growth, and how several acquisitions they recently made reflect where they see their industry going. Because SolarEdge is a publicly-traded company (NASDAQ: SEDG), we will include the following Forward-Looking Statement: This interview may include predictions, estimates or other information that might be considered forward-looking. While these forward-looking statements represent the current judgment of SolarEdge management on what the future holds, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forward-looking statements, which reflect SolarEdge's opinions only as of the date of this presentation. Please keep in mind that SolarEdge is not obligating itself to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events. Throughout today’s discussion, SolarEdge will attempt to present some important factors relating to their business that may affect their predictions. You should also review SolarEdge's most recent Form 10-K and Form 10-Q for a more complete discussion of these factors and other risks, particularly under the heading “Risk Factors.”…

Startup Stories from the Startup Nation™

1
Northbit - Part II (Gil Dabah, Co-Founder) 35:09

6 years ago35:09

35:09

In Part II of this episode, we learn how Gil Dabah built his company and why he sold it to Magic Leap, the leading Augmented Reality hardware and software provider. We also discover some of the biggest challenges he faced, and we discuss the unique culture in Israel which fuels the creation of startups, such as his.…

Startup Stories from the Startup Nation™

1
Northbit - Part I (Gil Dabah, Co-Founder) 45:16

6 years ago45:16

45:16

In this episode, we meet Gil Dabah, the co-founder of Northbit. Gil sold Northbit to Magic Leap, the world leader in Augmented Reality hardware and software, for a substantial sum of money (undisclosed). Gil discusses his struggles growing up and his obsession with computer programming - and gaming, in particular. His attention to detail and drive for perfection made him a very successful entrepreneur - despite significant challenges as a student.…

Startup Stories from the Startup Nation™

1
"The Chief" - Part II (Avi Hasson, Former Chief Scientist of Israel) 39:48

6 years ago39:48

39:48

In Part II of this episode, Avi Hasson, the former Chief Scientist of the Ministry of the Economy of Israel, discusses innovative strategies his Office deployed to attract investors to Israel's startups, how his office measured success, the impact his office had on the Israeli entrepreneurial ecosystem, and the ingredients that have made Israel an ideal birthplace for risky startups. Avi then discusses the China-Israel investment fund he co-manages, Emerge II.…

Startup Stories from the Startup Nation™

1
"The Chief" - Part I (Avi Hasson, Former Chief Scientist of Israel) 40:43

6 years ago40:43

40:43

In Part I of this episode, we meet Avi Hasson, the former Chief Scientist of the Ministry of Economy of Israel. A former venture capitalist at a very reputable fund, Gemini, Avi was hand picked in 2011to be the Chief Scientist. Under his leadership, Israel experienced a period of massive growth of successful startups and exits. In this episode, Avi discusses the innovative strategies his office deployed in order to encourage foreign investment into young, risky Israeli startups. The results under his watch speak for themselves. " In the office of the Chief Scientist, RISK is a good word." - Avi Hasson, Former Chief Scientist Learn why, in this episode.…

Startup Stories from the Startup Nation™

1
Nuvo (Oren Oz, Founder & CEO) 45:38

6 years ago45:38

45:38

In this episode, we interview Oren Oz, the Founder and CEO of Nuvo. Nuvo is a late-stage startup that is working to fundamentally disrupt the delivery of healthcare for expectant mothers. Although their flagship product, Invu, is pending regulatory approval, it has the power to vastly improve the delivery of care to pregnant women all over the world. In this episode, Oren discusses how he conceived of the idea, how he built Nuvo from the bottom up, and how they have the potential to reduce the stress associated with pregnancy by providing remote fetal monitoring by an advanced device they they invented (and have secured many patents for). The future of pregnancy is here - and this is how it all began.…

Startup Stories from the Startup Nation™

1
Leket Israel (Joseph Gitler, Founder) - Part II 37:37

6 years ago37:37

37:37

In Part II of this episode, we continue our interview of Joseph Gitler, the Founder of Leket Israel. Leket Israel is the National Food Bank of the State of Israel. Today, it has over 60,000 annual volunteers, and delivers over 45 million pounds of fruits and vegetables and 3 million meals annually. In Part II, we learn about how Joseph grew the organization from a mere 25 volunteers to the 60,000 volunteers they have today. We also learn about the impact Leket has had on the lives of Israelis who have benefited from their great service. We also explore how Leket's model can be duplicated around the world.…

Startup Stories from the Startup Nation™

1
Leket Israel (Joseph Gitler, Founder) - Part I 42:46

6 years ago42:46