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004: Melissa Proctor on Going from Ball Girl to CMO of the Atlanta Hawks

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Content provided by AP & Company and Adrion Porter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AP & Company and Adrion Porter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Melissa McGhie Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and basketball development teams. She also works closely with executive leadership to provide strategy for the organization.

To find out more about The Powerful Brand Podcast and movement, go to: thepowerfulbrand.com or adrionporter.com.

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14 episodes

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Archived series ("Inactive feed" status)

When? This feed was archived on April 07, 2024 19:06 (17d ago). Last successful fetch was on February 27, 2024 03:25 (2M ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 289181091 series 2897371
Content provided by AP & Company and Adrion Porter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AP & Company and Adrion Porter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Melissa McGhie Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and basketball development teams. She also works closely with executive leadership to provide strategy for the organization.

To find out more about The Powerful Brand Podcast and movement, go to: thepowerfulbrand.com or adrionporter.com.

  continue reading

14 episodes

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