004: Melissa Proctor on Going from Ball Girl to CMO of the Atlanta Hawks
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Melissa McGhie Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and basketball development teams. She also works closely with executive leadership to provide strategy for the organization.
To find out more about The Powerful Brand Podcast and movement, go to: thepowerfulbrand.com or adrionporter.com.
14 episodes