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5. Why is Everyone Rebranding?
Manage episode 292822899 series 2914261
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Episode 5! Let's talk about branding, baby! This week, Martin leads an exceedingly open-ended discussion on the recent wave of clubs making aesthetic tweaks to storied badges. Ep.5's catalyst was the newly dubbed "Columbus Soccer Club", an MLS team that recently cemented its grassroots foundations through a community based movement, but suddenly pulled the carpet out from under themselves when they announced a bland, minimalist, new crest. C stands for which city again? The questions of the day start with why these moves have stirred such immense upheaval, why logos carry significance in the first place, and a foray into "identity" as one of the core elements that brings value to sport.
The two also discuss a wide variety of rebranding successes and mishaps--most notably the recent Juve and Inter changes, but also including Sky Sports, Fox Sports, The Europa League, The Premier League, Cardiff City, and Leeds United. Surely enough, Will has plenty to add about the parallels to the NBA, invoking the similitude of badges in American basketball as a signal of unity, the role mascots play as tangible figures for what is otherwise intangible, and why some teams still haven't filed in line.
The second half includes more soul searching, commencing with a revisitation of the identity question, the serendipity of allegiance selection, a dive into the virtue of uniqueness, a subsequent comparison to the homogeneity that the MLS appears to be pushing, a few comments on American Europeanization & Latinization, questions as to who these rebrands are actually for, and a final wrap up--following an entire episode of disapproval--trying to find genuine benefits that a rebrand can bring.
Join us for the usual, irrelevant personal details regarding Martin's life, an erroneous historical comment about Gunnersaurus, Will's nostalgic back-of-the-bus talk, and Albuquerque's new MLS team.
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Find Martin on Twitter @MG_theory, and Will @WA_theory
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