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How brands grow | Byron Sharp [S02, #24]
Manage episode 366253879 series 2988517
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Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book "How Brands Grow: What Marketers Don’t Know" is the modern Bible of marketing and tackles fundamental concepts that marketers often mess up. This episode is a crash course in marketing principles that are relevant to today's business growth. Listen on!
👉 Listen to the podcast to learn about:-
➡️ Why are light buyers important?
➡️ Price promotions don’t get you new consumers
➡️ Loyalty programs have weak effect on loyalty
➡️ Why advertising need not be persuasive
Click here to read the text version of the episode.
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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
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