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Using Sales Enablement to Understand Customers and Drive Results
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On Episode 373 of The No Limits Selling Podcast, we welcome Sheevaun Thatcher, her experience with Sales, Presales, Marketing, Product, HR and Training has given her an extensive background perfect for Enablement roles. She is currently the VP of Strategic Enablement for Slack at Salesforce.
We discussed the importance of aligning sales enablement with go-to-market strategies, focusing on customer needs, and leveraging AI to streamline processes and enhance customer experience. She emphasized the need for a strategic partnership between enablement programs and the organization, and highlighted the importance of ensuring consistency in marketing messaging and assets. She also emphasized the need for a two-way street between leadership and ground-level employees to address disconnects and provide sellers with valuable content that addresses their questions and concerns.
Find Sheevaun Thatcher:
LinkedIn: https://www.linkedin.com/in/sheevaun
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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