What business storytelling is really about

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If you Google “business storytelling”, you will find that it’s about how you tell the story. But that’s only half the truth. While it is true that people will only listen and get influenced by your story if you have learned the right techniques, storytelling is more than about telling the story. The missing piece of business storytelling is the art of listening. In this episode, I will share with you what business storytelling is really about and how you can create a listening culture in your organization.

Here are some of the topics discussed in this episode:

• What business storytelling is really about [02:20]
• Findings from my white paper on how business storytelling improves employee engagement [03:39]
• The missing piece in business storytelling [05:30]
• What comes next after the story? [07:10]
• How a story is constructed [09:19]
• How to master the art of listening [10:20]
• How to use storytelling to attract talent [14:11]
• How to set up a listening session for your team [14:54]
• The different ways of listening [18:08]

Key resources mentioned in this episode:

LinkedIn is where I hang out most and also where I love to have conversations with my current, former and future clients partners such as teams at Netflix. Connect with me on LinkedIn here: https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/

If you are more of a Twitter person, I’d love to connect there as well. This is where you can read what I share about business storytelling, my proud moments as a mom of curious and encouraging children and the latest blog posts I published. Follow me on Twitter: https://twitter.com/Kabutakapua

Learn how business storytelling engages employees and improves external communication. Download the white paper https://kabutakapua.com/powerful-beyond-measure/

If you want to master the art of listening is not sufficient to simply stop talking. Listening is about facial expressions, body language, it is about what’s not said with words. Despite being more prone to listening than speaking, I had to improve my listening skills throughout my career. Today I’m sharing some of that knowledge in a list of 11 ways to master the art of listening. Read the 11 Ways to Master the Art of Listening: https://kabutakapua.com/2020/02/24/11-ways-to-master-the-art-of-listening/

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Book a free introductory call with me so that we can discuss with no obligation, what your organisation is focussing on right now and what steps you need to take next. Book a call here: https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245