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How Aligning the Revenue Team Early Led to a $2.5B Exit in 3 Years with Sterling Snow
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Building a sales team, a marketing team, a customer experience team…these are all standard steps for any startup looking to scale.
But an issue that some companies run into is they have all these teams working in parallel but separately when really, they should be closely aligned.
One example of a company that’s fully aligned its teams into one united front is Divvy, the free, fully automated spending and expense management app.
Divvy has a revenue team which is an alignment of sales, marketing, operations, customer success, and more because, at the end of the day, the overarching goal for everyone at Divvy is to drive revenue.
We welcomed the Chief Revenue Officer of Divvy, Sterling Snow, to The Revenue Playbook to give us a glimpse at how he manages his team and why alignment is so important to success.
Listen to learn:
- What a CRO does
- Why marketing, sales and other departments should align
- Sterling’s experience moving from Head of Marketing to CRO
- Why you need to understand how your funnel works before scaling
- How to know you’ve found a good product market fit
- Sterling’s advice to other CROs
Schedule a Dooly demo: https://www.dooly.ai/demo/
Connect with Sterling: https://www.linkedin.com/in/sterling-snow-051baab5/
Divvy: https://getdivvy.com/
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