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The Impact of Privacy Technology on Publishers with Paul Bannister
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Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister
In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what the effects of privacy technology are on the publisher advertising business model.
In this episode we discuss among other things:
- Why privacy tends to benefit large companies like Google and Apple
- The effects of ITP and ATT on (Smaller) Publishers
- The challenges ahead for measuring advertising performance
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Talk to you next week!
-Rick Dronkers
https://lifeaftergdpr.eu
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