The Impact of Privacy Technology on Publishers with Paul Bannister

Life after GDPR

36:16

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3 years ago 1:07:17

MP3•Episode home

Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister

In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what the effects of privacy technology are on the publisher advertising business model.

In this episode we discuss among other things:

Why privacy tends to benefit large companies like Google and Apple
The effects of ITP and ATT on (Smaller) Publishers
The challenges ahead for measuring advertising performance

You can follow our guest on:

Follow Paul on LinkedIn
Follow Paul on Twitter @pbannist

Make sure you follow the show:

Follow LifeAfterGDPR on Twitter and on LinkedIn
Follow the host Rick Dronkers on Twitter & LinkedIn.
Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

https://lifeaftergdpr.eu

22 episodes

The Impact of Privacy Technology on Publishers with Paul Bannister

Life after GDPR

published 3 years ago

MP3•Episode home

Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister

In this episode we discuss among other things:

Why privacy tends to benefit large companies like Google and Apple
The effects of ITP and ATT on (Smaller) Publishers
The challenges ahead for measuring advertising performance

You can follow our guest on:

Follow Paul on LinkedIn
Follow Paul on Twitter @pbannist

Make sure you follow the show:

Follow LifeAfterGDPR on Twitter and on LinkedIn
Follow the host Rick Dronkers on Twitter & LinkedIn.
Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

https://lifeaftergdpr.eu

22 episodes

All episodes

Life after GDPR

1
GDPR Proof Attribution. Is Online Media Mix Modeling the Answer? 38:43

2 years ago38:43

38:43

Life after GDPR - Ep. #20 - GDPR Proof Attribution. Is Online Media Mix Modeling the Answer? In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as we know it from tools like Google Analytics. It’s a potentially very interesting alternative for websites that have enough traffic to make use of it. You can follow Petri on LinkedIn or check out his company website. Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers https://lifeaftergdpr.eu/episode-020/…

Life after GDPR

1
The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij 49:21

3 years ago49:21

49:21

Life after GDPR - Ep. #19 - The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij In this episode I’m joined by Lisette Meij, director of Privacy Verified, Board Member of the Women Leading Privacy Advisory of IAPP and allround privacy expert who’s made it her mission to help companies navigate the complex world of privacy legislation. Lisette is a Master of Law and has been focussed on IT and Privacy legislation since her studies. Together we explore the infinite loop we’re stuck in right now, and what to think about that. You can follow Lisette on LinkedIn or have a look at her company Privacy Verified . Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. https://lifeaftergdpr.eu/episode-019/…

Life after GDPR

1
US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood 57:40

3 years ago57:40

57:40

Life after GDPR - Ep. #18 - US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood Our first returning guest on the podcast! Cory Underwood joins me to discuss privacy legislation in the United States, the Global Privacy Control initiative and how that ties in with California’s CCPA and Apple’s SKAdNetwork 4.0 update and it’s implications on mobile marketing. Cory is an Analytics Engineer at Search Discovery and very active on LinkedIn , Twitter , and MeasureSlack where he shares his knowledge on these topics. You should also follow his blog cunderwood.dev for regular updates on these topics. Links mentioned in the podcast: Cory’s first Life after GDPR episode Cory’s blog post about Global Privacy Control Cory’s blog post about the upcoming Colorado Privacy Regulation Cory’s blog post about the Sephora case Apple’s SKAdNetwork developer docs Great podcast about SKAdNetwork 4.0 by Mobile Dev Memo Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn . Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcription available on our website. https://lifeaftergdpr.eu/episode-018/…

Life after GDPR

1
Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers 27:11

3 years ago27:11

27:11

Life after GDPR - Ep. #17 - Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this second session I was joined by Janus Visser who is the Director of Cloud Nine Digital and Twan Lammers who is a Digital Data Analyst at Commercial Banking at ABN AMRO Bank N.V. The three of us have lots of experience with implementing marketing technology for clients and it was great to mutually share insights about what should change in the future, what our clients should change and how to approach that. Make sure you follow Janus Visser on LinkedIn and Twan Lammers on LinkedIn . Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn . Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcription available on our website . https://lifeaftergdpr.eu/episode-017/…

Life after GDPR

1
GA4 in the EU with Romar Van Der Leij and Emma Gordon 34:56

3 years ago34:56

34:56

Life after GDPR - Ep. #16 - GA4 in the EU with Romar Van Der Leij and Emma Gordon This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this first session I was joined by Emma Gordon who is a Digital Data & Analytics Lead and Romar van der Leij who is Legal Council at the DDMA. We discussed if Google Analytics 4 (is not) legal in the EU, and what the status is right now. We also look at how we got here, and what the future might hold for us from a legislative perspective. Make sure you follow Emma on LinkedIn and Romar on LinkedIn and Twitter . Some of the resources mentioned in this podcast: Race After Technology (Book) by Ruha Benjamin Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn . Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcription available on our website . https://lifeaftergdpr.eu/episode-016/…

Life after GDPR

1
Taking Data Collection & Data Privacy Seriously, with Snowplow 1:05:13

3 years ago1:05:13

1:05:13

Life after GDPR - Ep. #15 - Taking Data Collection & Data Privacy Seriously, with Snowplow In this episode, I interview Jordan Peck from Snowplow. Jordan is a Solutions Architect at Snowplow with a background in digital marketing analytics. He went from using Google Tag Manager and Google Anayltics for clients, to becoming a Snowplow client himself and experiencing the power of a customized data collection platform. In 2022 he decided to join Snowplow himself to help customers adopt Snowplow and get the most out of the data they collect. He’s active on LinkedIn , Twitter and in MeasureSlack. In this episode we discuss: What Snowplow is What specific parts of snowplow are relevant from a data privacy perspective What configuration options there are What and Who you need to get started with Snowplow And much more Some of the resources mentioned in this podcast: Anonymous/cookieless tracking with Snowplow PII Pseudonymization with Snowplow IP Anonymization with Snowplow Snowplow Blogpost: Need to replace Google Analytics? Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn . Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcription available on our website. https://lifeaftergdpr.eu/episode-15/…

Life after GDPR

1
Google Analytics is Legal and You Should Be Fine(d) with Robert Petković 59:37

3 years ago59:37

59:37

Life after GDPR - Ep. #14 - Google Analytics is Legal and You Should Be Fine(d) with Robert Petković In this episode, I interview Robert Petković, Digital Analytics Director at Pro Media Group and data storyteller extraordinaire who loves to share his wisdom online and on stage. We had a great talk about how the GDPR has impacted his work, how he tries to help clients move towards taking data privacy more seriously, and what stories and analogies help him convey the message. If you don’t already, you should follow Robert on his LinkedIn , on his Twitter , and check out his website . If you happen to speak Croatian, his YouTube channel is the place to be. Some of the resources mentioned in this podcast: A web archive link to Robert’s old band (picture) Robert’s article (EN) about GDPR: The GDPR is the best thing that happened to digital marketing in years. Robert’s article on the Football / Attribution analogy Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn . Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Full transcript available on our website. https://lifeaftergdpr.eu/episode-014/…

Life after GDPR

1
Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau 58:17

3 years ago58:17

58:17

Life after GDPR - Ep. #13 - Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau In this episode, I interview Timo Dechau, founder of Data Implementation Agency Deepskydata and all-round data enthusiast that loves to share his insights and challenges with others online. If you don’t already, you should follow Timo on his LinkedIn , check out his website . Also, if you’re interested you should check out Timo’s free course showcasing how to build a tracking plan . In this episode we discuss: The importance, value and requirement of documenting your data implementation How data implementations have changed over the last few years The questions to ask yourself when you’re deciding upon a new tool How to change Marketing Analytics to something that yields results and is privacy friendly How we can make server-side implementations more privacy friendly And much more. Some of the resources mentioned in this podcast: ElbWalker Timo’s course on how to create a tracking plan Posthog Analytics Snowplow Analytics Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn . Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcript available on our website. https://lifeaftergdpr.eu/episode-013/…

Life after GDPR

1
Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky 51:54

3 years ago51:54

51:54

Life after GDPR - Ep. #12 - Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky Alejandro is the Global Digital Tracking/Measurement Lead @ HelloFresh. This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Alejandro will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam. If you want to learn more please go to https://digitalanalyticssummit.nl/ and use the code “LIFEAFTERGDPR” for a 20% discount in the checkout. In this episode we discuss among other things: How HelloFresh has implemented Server-Side Tag Manager over the last couple of years How they handle privacy and marketing consent, making SS-GTM an essential piece of software The challenges they run into, trying to be compliant with local laws working across the globe And much more You can follow our guest on: Follow Alejandro on LinkedIn Follow Alejandro on Twitter Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn . Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcript available on our webpage. https://lifeaftergdpr.eu/episode-012/…

Life after GDPR

1
The Impact of Privacy Technology on Publishers with Paul Bannister 1:07:17

3 years ago1:07:17

1:07:17

Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what the effects of privacy technology are on the publisher advertising business model. In this episode we discuss among other things: Why privacy tends to benefit large companies like Google and Apple The effects of ITP and ATT on (Smaller) Publishers The challenges ahead for measuring advertising performance You can follow our guest on: Follow Paul on LinkedIn Follow Paul on Twitter @pbannist Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn . Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers https://lifeaftergdpr.eu…

Life after GDPR

1
Facilitating Data-Driven Decision Making at Adyen with Melody Barlage 40:32

3 years ago40:32

40:32

Life after GDPR - Ep. #10 - Facilitating Data-Driven Decision Making at Adyen with Melody Barlage In this episode, I interview Melody Barlage, Product Manager Business Intelligence at Adyen. This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Melody will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam. If you want to learn more please go to https://digitalanalyticssummit.nl/ and use the discount code “LIFEAFTERGDPR” for a 20% discount in the checkout. In this episode we discuss: How Adyen has structured it’s data team within the organization The challenges of facilitating data to all stakeholders within a organization like Adyen What tools Adyen uses to enable people to make the most of the available data What type of protections are in place in order to prohibit people from accessing data they should not And much more You can follow our guest on: Follow Melody on LinkedIn Follow Melody on Twitter @MelodyBarlage Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn . Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers Full transcript available on our webpage: https://lifeaftergdpr.eu/episode-010/…

Life after GDPR

1
A Philosophical take on Personal Data with Hannes Kuhl 1:03:32

3 years ago1:03:32

1:03:32

Life after GDPR - Ep. #9 - A Philosophical take on Personal Data with Hannes Kuhl In this episode I'm joined by Hannes Kuhl , a Solution Architect and Data Protection Officer at Trakken who has spent a lot of time thinking about the intricacies of Personal Data, the GDPR and it's effect on our (shared) field of digital analytics. It was a great talk where we start out quite abstract and slowly move towards more technical topics. Hopefully, there's something in there for you to enjoy! As of this episode, we will be releasing again on a weekly schedule. And in addition to that, we'll also release all new videos with a YouTube version included! Head over to our YouTube channel if you prefer video over audio. Full transcript available on our webpage . https://lifeaftergdpr.eu/episode-009/…

Life after GDPR

1
Build your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn Vanderlinden 24:54

3 years ago24:54

24:54

Life after GDPR - Ep. #8 - Build your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn Vanderlinden In this episode, you will learn why you should (not?) consider building your own 1st-party analytics stack, what's so great about MeasureCamp and much more! This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022 The episode is also available including video on YouTube: https://www.youtube.com/watch?v=xuKFOGEN4WQ Attendees: Niels Reijmer ( The Data Story ) ( LinkedIn ) Christophe Bogaert ( Tasman Analytics ) ( LinkedIn ) Glenn Vanderlinden ( Human37 ) ( LinkedIn ) Rick Dronkers (host) Life after GDPR is a Podcast about Digital Marketing & Data Privacy hosted by Rick Dronkers and powered by Marketing Data Consultancy Data to Value. Make sure you follow the show: https://twitter.com/lifeaftergdpr https://www.linkedin.com/company/life... And follow the host: https://twitter.com/rickdronkers https://linkedin.com/in/rickdronkers Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR". If you’d rather get notified by email, subscribe for updates via the https://lifeaftergdpr.eu website © Copyright 2022 - Life after GDPR is a brand of Data to Value B.V. https://lifeaftergdpr.eu/episode-008/…

Life after GDPR

1
GA4 in the EU: Fight Flight or Freeze? With Steen Rasmussen, Simon Vreeman and Petri Mertanen 32:07

3 years ago32:07

32:07

Life after GDPR - Ep. #7 - GA4 in the EU: Fight Flight or Freeze? With Steen Rasmussen, Simon Vreeman and Petri Mertanen This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022. We discuss the usage of Google Analytics in the EU under the GDPR together with Steen, Simon and Petri. A lively discussion on data privacy and digital analytics. Attendees: - Steen Rasmussen ( Twitter ) ( LinkedIn ) - Simon Vreeman ( Twitter ) ( LinkedIn ) - Petri Mertanen ( Twitter ) ( LinkedIn ) - Rick Dronkers (Host) Life after GDPR is a Podcast about Digital Marketing & Data Privacy hosted by Rick Dronkers and powered by Marketing Data Consultancy Data to Value. Make sure you follow the show: https://twitter.com/lifeaftergdpr https://www.linkedin.com/company/life-after-gdpr And follow the host: https://twitter.com/rickdronkers https://linkedin.com/in/rickdronkers Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR". If you’d rather get notified by email, subscribe for updates via the https://lifeaftergdpr.eu website © Copyright 2022 - Life after GDPR is a brand of Data to Value B.V. https://lifeaftergdpr.eu/episode-007/…

Life after GDPR

1
Till Büttner about his learnings dealing with the GDPR 30:21

3 years ago30:21

30:21

Life after GDPR - Ep. #6 - Till Büttner about his learnings dealing with the GDPR In this episode, I interview Till Büttner, he is the Head of Analytics at DHL and has been very proactive in his approach to the GDPR together with his team at DHL. This episode was recorded live at MeasureCamp Amsterdam on May 21st 2022. You can follow Till on Twitter and on LinkedIn We also mention the case study DHL published about their consent rate optimization project which can be found here: https://analytics.dhl.com/despite-gdpr-up-to-70-analytics-opt-in-rates-why-extensive-testing-is-worth-ervery-minute-of-effort/?cid=Blog_podcast-lifeaftergdpr Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn . Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers {Episode Link}…

Life after GDPR

1
BONUS EP: 10 Years of MeasureCamp with Peter O'Neill and Martijn van Vreeden 27:06

3 years ago27:06

27:06

Life after GDPR - Ep. #(No episode number) - BONUS EP: 10 Years of MeasureCamp with Peter O'Neill and Martijn van Vreeden On the 21st of May 2022 we got to record live from MeasureCamp Amsterdam. This year, MeasureCamp exists for 10 years, and it was the 5th-anniversary edition of MeasureCamp Amsterdam. So I got to record a special bonus episode with MeasureCamp founder Peter O'Neill and MeasureCamp Amsterdam organizer Martijn van Vreeden. If you're only here for the data privacy and GDPR content, don't worry: the next episode (also recorded live at MeasureCamp) has you covered! Just skip this one. If you've never been to a MeasureCamp before, hopefully this episode sparks you to go to one in the future near you! If you prefer video over audio, check out our YouTube channel where this episode is posted in full format including video. Video link: https://www.youtube.com/watch?v=0X9cKx8k7_8 https://lifeaftergdpr.eu/10-years-of-measurecamp/…

Life after GDPR

1
Privately on Privacy: 4 Questions Every Organization Should Ask Themselves 20:15

3 years ago20:15

20:15

Life after GDPR - Ep. #5 - Privately on Privacy: 4 Questions Every Organization Should Ask Themselves In today’s episode, I recap on what I’ve learned when interviewing my guests and while talking to my clients about the impact of the GDPR on their digital analytics strategy. I’ve distilled it into 4 questions that I think are relevant to ask yourself when trying to determine your next steps. Hopefully this is valuable to you! Please share your thoughts about this podcast format and the content via Twitter or LinkedIn. In this episode we’ll explore the following questions: How valuable is your data to you? How much risk is your data worth to you? How much of that risk can you minimize? Do I have the right people to create the right process? Do I have the right people to build or acquire the right technology? Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn . Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers https://lifeaftergdpr.eu/episode-005/…

Life after GDPR

1
Steen Rasmussen on The Future of Google Analytics 54:38

3 years ago54:38

54:38

Life after GDPR - Ep. #4 - Steen Rasmussen on The Future of Google Analytics In this episode, I get to interview Steen Rasmussen, a well-known digital analytics specialist. Steen is also the Co-founder & Director of Analytics at IIH Nordic and is very active on Twitter and Linkedin , where he shares his knowledge of these topics. In this episode, we discuss: The Introduction of Google Analytics 4 The issues with regards to Google Analytics in the EU right now The importance to determine the Value of Analytics to your business And much more. Some of the resources mentioned in this podcast: Our 11-step migration guide to Google Analytics 4 Our Technical Deep-Dive course for Google Analytics 4 together with Krista Seiden (Use discount code "LIFEAFTERGDPR" for $200 off) Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow the host Rick Dronkers on Twitter & LinkedIn . Subscribe to the show on Apple Podcast or Spotify , or wherever you listen to podcasts by searching for "Life after GDPR" If you'd rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers https://lifeaftergdpr.eu/episode-004/…

Life after GDPR

1
Cory Underwood on Browser Tracking Protections & App Tracking Transparency 56:39

3 years ago56:39

56:39

Life after GDPR - Ep. 3 - Cory Underwood on Browser Tracking Protections & App Tracking Transparency In this episode, I interview Cory Underwood, one of the leading experts when it comes to browser techniques like Safari's Intelligent Tracking Prevention and it's impact on digital marketing and analytics. Cory is an Analytics Engineer at Search Discovery and very active on LinkedIn , Twitter , and MeasureSlack where he shares his knowledge on these topics. You should also follow his blog cunderwood.dev for regular updates on these topics. In this episode we discuss: We’ll cover the basics of browser technology like Safari’s Intelligent Tracking Prevention The changes that Google has announced for Google Chrome . The impact of Apples Tracking Transparency on iOS Tracking for Advertisers The importance of a first-party data strategy for advertisers that want to stay successful going forward Some of the resources mentioned in this podcast: Cory's Blog https://cunderwood.dev WebKit's Intelligent Tracking Prevention Firefox Enhanced Tracking Protection Microsoft's Edge Tracking Prevention Disconnect.me github list of trackers Google Chrome's FLoC Google Chrome's Topics Apple's Hide My Email functionality Apple's WebKit proposal for Link Click Attribution Apples App Tracking Transparency Impact of ATT on Advertising Business Google's Announcements of Android Playstore Measures like ATT Privacy Laws being rolled out in Unites States Impact of iCloud Private Relay on Marketing Tracking Make sure you follow the show: Follow LifeAfterGDPR on Twitter and on LinkedIn Follow Rick Dronkers and Peter Šutarík on Twitter Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR" If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world. Talk to you next week! -Rick Dronkers https://lifeaftergdpr.eu/episode-003/…

Life after GDPR

1
Simo Ahava on Taking Control with Server-Side Tag Manager 52:33

3 years ago52:33

52:33

Life after GDPR - Ep. 2 - Simo Ahava on Taking Control with Server-Side Tag Manager In this episode, I interview Simo Ahava, probably the most renowned Google Tag Manager specialist out there. You can follow Simo on Twitter and LinkedIn and read his writing on his blog . If you want to step your game up and learn all about Server-Side Tag Manager, GA4 in BigQuery, and Web Browsers and Tracking Protections you should sign up for his courses. In this episode we discuss: The difference between client-side and Server-Side Tag Manager Why Server-Side tag manager offers the control that is essential for GDPR compliance The power, and danger, of Conversion API's Why Google's Consent Mode might not solve what we would want it to solve The current situation with Google Analytics in Europe And much more... Some of the resources mentioned in this podcast: SimoAhava.com TeamSimmer.com Server-Side (Google) Tag Manager Google's Consent Mode Facebook Conversion API for Server-Side GTM Measure Slack - the analytics slack community Snowplow Analytics If you want to learn more about our guest or our show, please visit the episode page at: https://lifeaftergdpr.eu/episode-002/…

Life after GDPR

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Aurélie Pols on Google Analytics Rulings by European DPA's 1:04:21

3 years ago1:04:21

1:04:21

Life after GDPR - Ep. 1 - Aurélie Pols on Google Analytics Rulings by European DPA's In this episode, I interview Aurélie Pols, a Data Protection Officer with a background in Digital Analytics who knows all about the GDPR and it's impact on Digital Marketing. You can follow Aurélie on Twitter and LinkedIn where she's always open to connect and discuss ideas! In this episode we discuss: The recent rulings of European DPA's about Google Analytics The potential impact those rulings might have on cloud infrastructure The new approach of European DPA's to focus on users of the tool, instead of the creators The importance of interoperability between companies and the way they handle data requests Aurélie's thoughts on consent-less tracking and whether it is possible under the GDPR And much more... Some of the resources mentioned in this podcast: The Austrian DPA's ruling on Google Analytics (Translated to English .PDF) Some deeper insights on the Austrian DPA's ruling The French DPA's ruling on Google Analytics The 101 complaints filed by "Non of Your Business" The French DPA's recommendations with regards to Web Analytics tools Measure Slack - the analytics slack community OpenDSR - A open source framework for Data Subject Requests If you want to learn more about our guest or our show, please visit the episode page at: https://lifeaftergdpr.eu/episode-001/…

Life after GDPR

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Trailer of the Life After GDPR Podcast 1:51

3 years ago1:51