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S2 E14 | JTBD in Business School
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If I were to change anything, it would be to make sure that students understand why they're there and what progress they're trying to make. That will actually help set the curriculum in the right way for how much and what they should be learning.
In today's Circuit Breaker episode, Bob and Greg explore an interesting topic from an audience member: How would the curriculum in business schools change if JTBD was more widely understood? You'll learn what changes they'd propose to integrate the JTBD context into business school.
Bob will explain why JTBD should be introduced as a supplement to the curriculum rather than being the core of it. You'll learn about the downsides of full learning and the impact of Bob's book Choosing College. You'll also learn why Bob abhors the term "best practices."
Join Bob and Greg for this thought-provoking discussion on JTBD in business school.
Enjoy!
What You'll Learn in this Show:
- Why the case-based approach is the best teaching style.
- Understanding who, when, where, and why can transform the way you process information.
- The key thing JTBD teaches us.
- Why it’s your responsibility as a student to understand the different contexts.
- And so much more...
Resources:
Choosing College: How to Make Better Learning Decisions Throughout Your Life
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