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S2 E8 | Selling New Ideas
Manage episode 356565688 series 3334925
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If I paint the picture for you, I'm convincing. If you paint the picture for me and answer my questions, you create your own context. On today's Circuit Breaker Show, Bob and Greg tackle the myth of convincing and how it leads to buyer's remorse as they talk about selling new ideas. Bob describes a case from the past where convincing someone completely failed.
You'll understand why it's difficult for people to change and how you can help people understand the context they're in without convincing them. You'll learn why they hate prefabricated presentations and why it's important to understand and recognize the forces of progress. They'll go into detail about the tactical steps you should take when selling a new idea, namely understanding why you want to change, finding out who to talk to and developing a plan. You'll discover their different perspectives on selling and why the sales process doesn't end with a "yes". Greg will explain what he calls "fake interactions" and why every conversation is an interview. You'll discover why they want to be more transparent with their clients.
Join us for this thought-provoking discussion.
Enjoy!
What You'll Learn in this Show:
- How do you sell new ideas?
- The difference between convincing people and helping them see progress.
- The importance of understanding your anxieties.
- Why marketing, sales and customer success need to be aligned.
- The two types of unknowns.
- How to develop a plan.
- And so much more...
Resources:
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