Build a Business on Terms that Empower You and Your Team with Erin Bury

Futura Talks

Losing someone is inevitable, which is why having a will is important to make sure that everything is handled in a manner that respects your wishes while removing friction for your loved ones when you pass.

This episode features Erin Bury, co-founder and CEO of online estate planning platform Willful. Erin talks about her journey from working with start-ups and entrepreneurs to eventually launching Willful with her husband, and co-founder, Kevin Gould. She’ll also share the myths and misconceptions surrounding wills, how Willful is making it easier for Canadians to obtain wills and the importance of ensuring you have one in place.

Erin Bury is one of Canada’s top female entrepreneurs, an active startup advisor, a former marketer and technology journalist, and she was even named one of Bay St. Bull’s Women of the Year. She also secured a deal for the company on TV’s Dragons’ Den in December 2021. Erin advises multiple startups including podcasting platform Quill. She is a board member for Save the Children Canada and the co-chair of the #Tech4SickKids initiative for SickKids Hospital.

Willful is a do-it-yourself online platform that breaks down the estate planning process into simple steps to create your last will and testament and power of attorney documents from the comfort of your home. Willful has been named one of Bay St. Bull’s Power 50 companies with the mission to make it easier for Canadians to prepare for and deal with death in the digital age.

9:29 – Erin talks about the inspiration behind their business, Willful, and the unique selling point that has helped a lot of Canadians to easily prepare their wills

18:35 – Erin shares the importance of obtaining and maintaining a will

27:18 – Erin shares advice for founders looking to raise a capital

For more information about Erin and her team, Willful, you can connect with them thru here:

Website: https://willful.co/

LinkedIn: https://www.linkedin.com/in/erinbury/

Instagram: https://www.instagram.com/erinbury/

Facebook: https://www.facebook.com/erinbury

TikTok: https://www.tiktok.com/@erinbury

Twitter: https://twitter.com/erinbury

If you want to know how you can elevate your business along with the support you need to succeed and thrive, then it’s time to INVEST IN YOUR FUTURA. Visit us here: www.futurafunds.com

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This podcast features individuals, including myself, who have a desire to chart their own path and launch a new product or service with the ultimate goal to improve our lives and the lives of others. For more stories/show notes, subscribe to Futura Talks on Apple podcasts or wherever you listen to podcasts and don’t forget to leave us a review! - https://podcasts.apple.com/us/podcast/futura-talks/id1621081750