11: How TikTok and Instagram Revolutionize Your Brand Presence

Brand Lift

Meet Grant Sikkema

Grant Sikkema is a business student that loves Marketing and Entrepreneurship. He is also a former intern at Tori Sikkema Photography, where he helped and managed social media platforms, took photographs, etc. He shares his experience as an intern and what he learned and discovered during his internship journey.

Get inspired as Grant shares his social media platform strategies to increase your brand presence and awareness, especially on TikTok and Instagram and the younger generation’s perspective on social media.

GRANT’S SUMMER INTERNSHIP EXPERIENCE

During the summer, Grant helped out his mom and became her intern. One of his duties and responsibilities is managing the business’s social media pages, like TikTok, Instagram, and others. Aside from that, he also helped in the photography side of the business, where he helped set up the gear and gadgets and take pictures.

His mom didn’t teach him how to take proper shots with the camera, and he picked up his photography skills by watching her work, and he could do it without any problems.

All in all, he learned many things during his internship, ranging from photography to social media.

WHAT IS THE DIFFERENCE BETWEEN TIKTOK OR INSTAGRAM?

One of the tasks that Grant successfully did as an intern was setting up the business TikTok account and increasing its presence on that platform. Grant mentioned that TikTok and Instagram might seem similar. However, they still operate differently. Instagram, an older platform, offers features like reels, stories, lives, and much more. Meanwhile, TikTok allows you to upload videos.

There’s a difference in the audience of the two platforms. As Instagram is an older platform, it can have various audiences from different age groups. TikTok, a newer app than Instagram, mainly has the younger generation. Depending on your target audience, you can use either platform to catch their attention.

“I would say my generation, which I was born in 2003, which makes me 19. I would say the general population around my age uses TikTok more. As the younger kids are starting to get on technology, they’re starting to use TikTok more. So, I would say influencing the younger generation on TikTok is a lot easier and a lot more influential.” - Grant Sikkema.

WHAT STRATEGIES CAN YOU DO TO INCREASE PRESENCE?

One of the strategies you can do on TikTok to increase your presence is to upload videos daily on your account. This should help catch the attention of the people. Aside from that, your videos on TikTok shouldn’t be long, and remember your audience’s attention span.

Viral sounds and hashtags could also help you increase your presence on TikTok and Instagram.

THE TIKTOK ACCOUNT THAT INFLUENCED GRANT

Grant mentioned a TikTok account that has influenced not only him but also the younger generation. Bradley Kraut is known for his nickname “Academic Weapon.” His TikTok content revolves around motivation and productivity. He encourages people to go to school, be on time, wake up early, and much more. He approaches it in a comedic way which attracts the people’s attention.

“So I will say he definitely influenced me a little bit. He definitely put a smile on my face. And, you know, he made me want to get it more. So, I’ve been following this guy for about two months now, and his videos cracked me up. But they also inspire me to tackle life and take hold of the so Bradley Kraut is definitely an influential guy.” - Grant Sikkema

INSIGHTS OF THE YOUNGER GENERATION

Technology is advancing as time passes, and everyone’s lives depend on and revolve around it. Although it may seem that the younger generation focuses more on technology, Grant mentions that they still take time off the internet to physically hang out and interact with their friends. However, we can never deny how much technology has influenced us.

The younger generation is constantly looking for people who can help their lives somehow. If you can grab the attention of the people and help and guide them, you’ll be beneficial to them. In return, you can level up your business or organization.

INTERNSHIP OPPORTUNITIES

Grant is open to accepting exciting internship opportunities that he can take. He aims to enhance his skills and knowledge in social media management. Aside from that, he is still willing to help out in his mom’s business.

Links:

www.linkedin.com/in/grantsikkema

Email: [e-mail]

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