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Three sneaky ways your EGO might be sabotaging your sales

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Manage episode 371240133 series 3360775
Content provided by Swapna Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Swapna Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the podcast! In this episode, Swapna is sharing the 3 sneaky ways your EGO might be hindering your messaging and marketing efforts.

  1. Trying to be your "full expression" in your content. Your content should focus on capturing the essence of your clients, rather than being solely about yourself.

2. Not meeting your clients where they are

Many entrepreneurs make the mistake of ONLY talking about what their clients need, rather than what they want. While it's important to address the deeper needs of your clients, it's also important to understand their immediate desires.
By giving your clients what they want in your messaging and combining it with what they need in your offers, you create a compelling and irresistible offer.
3. Talking about your process more than the outcomes your clients want
Your process is what your clients need, while the outcomes are what they want.
Don't solely focus on the features, time frames, or methods of your programs.
Connect your process to the desired outcomes to increase the perceived value of your offer.

By clearly communicating how your process leads to the outcomes your clients want, you position your offer as a no-brainer and increase its value.

PROFITS IN PROGRESS- VIP DAY

Subtle changes in your messaging can make a significant difference in how your audience perceives your work.

The Profits in Progress VIP day offers a strategic consulting and mentoring opportunity to analyze and enhance your overall strategy, product suite, messaging, content, sales, and marketing plan.

With expert guidance from Swapna, you can leverage your offers, time, and expertise to maximize profits in the next 6-12 months. Only ONE spot remaining at the introductory pricing.


And if you liked any bit of this episode, show me some love and follow this Brave Marketing Podcast
  continue reading

37 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on September 30, 2024 05:09 (1M ago). Last successful fetch was on July 20, 2023 12:03 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 371240133 series 3360775
Content provided by Swapna Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Swapna Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the podcast! In this episode, Swapna is sharing the 3 sneaky ways your EGO might be hindering your messaging and marketing efforts.

  1. Trying to be your "full expression" in your content. Your content should focus on capturing the essence of your clients, rather than being solely about yourself.

2. Not meeting your clients where they are

Many entrepreneurs make the mistake of ONLY talking about what their clients need, rather than what they want. While it's important to address the deeper needs of your clients, it's also important to understand their immediate desires.
By giving your clients what they want in your messaging and combining it with what they need in your offers, you create a compelling and irresistible offer.
3. Talking about your process more than the outcomes your clients want
Your process is what your clients need, while the outcomes are what they want.
Don't solely focus on the features, time frames, or methods of your programs.
Connect your process to the desired outcomes to increase the perceived value of your offer.

By clearly communicating how your process leads to the outcomes your clients want, you position your offer as a no-brainer and increase its value.

PROFITS IN PROGRESS- VIP DAY

Subtle changes in your messaging can make a significant difference in how your audience perceives your work.

The Profits in Progress VIP day offers a strategic consulting and mentoring opportunity to analyze and enhance your overall strategy, product suite, messaging, content, sales, and marketing plan.

With expert guidance from Swapna, you can leverage your offers, time, and expertise to maximize profits in the next 6-12 months. Only ONE spot remaining at the introductory pricing.


And if you liked any bit of this episode, show me some love and follow this Brave Marketing Podcast
  continue reading

37 episodes

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