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The Strategic Revival of Maggi in Indian Households
Manage episode 392188717 series 3366950
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Unlock the secret saga behind Maggi's rise to culinary stardom in India, and witness how this iconic brand recaptured its throne following a formidable setback. In the latest episode, Business Coach Malay Damania peels back the layers of Nestle's strategic marketing wizardry.
Key highlights:
- Learn how Maggi created a narrative that resonated across millions
- What made them make a comeback from the 2015 debacle
- Two things that helped Nestle turn the tide around
- Strategies that enabled Maggi to capture a 60% market share in 2017
- How you as an entrepreneur can bounce back from adversities
Join us as Malay unpacks the innovative tactics that rejuvenated Maggi's image and revolutionized the FMCG sector. From tapping into deep-seated consumer behaviors to fostering an emotional brand connection, Maggi's story is a masterclass in resilience and adaptability. Discover in this episode how continual innovation and an unwavering dedication to customer satisfaction can help you to forge a path forward in your business.
Buy Malay’s book - Business Champ on Amazon
Malay Damania conducts business mentoring and coaching sessions to help small and medium business owners, startup founders, entrepreneurs, and CEOs to get past their stagnancy in business to move into a growth trajectory. Book free consultation with Malay
Connect with Malay at:
Website - www.malaydamania.com
Linkedin - https://www.linkedin.com/in/malay-damania-23285717
Instagram - https://www.instagram.com/malaydamania/
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