Walker's Hierarchy of Marketing Needs [E101]

The Auto Repair Marketing Podcast

When it comes to marketing there’s an order to things. You want to build on a solid foundation. You shouldn’t just focus on the marketing tactics you are most interested in, but rather what is most important to the business’ survival first, then long-term growth, and then thriving as an empire.

It’s not so different from the basic needs of a human, and that’s the comparison we’re making today. So listen in to hear an interesting take on how you can use Maslow’s Hierarchy of Needs to determine what you should be doing in your marketing based on the current position of your business.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Blog: Walker’s Hierarchy or Marketing Needs

Show Notes with Timestamps

• Walker's Hierarchy of Marketing Needs (00:00:10) Brian introduces the topic and mentions the episode's main focus.
• Introduction to Maslow's Hierarchy of Needs (00:00:52) Kim expresses skepticism about relating Maslow's hierarchy to marketing.
• Matt Fangio's Influence (00:02:30) Brian credits Matt Fangio for the idea and discusses his intelligence.
• Understanding Maslow's Hierarchy (00:03:40) Kim expresses initial skepticism, and Brian explains the need for thorough research.
• Value of Maslow's Hierarchy in Marketing (00:06:21) Brian realizes the practical value of Maslow's hierarchy for evaluating marketing strategies.
• Comparison of Basic Business Needs to Maslow's Hierarchy (00:09:27) Brian compares basic business needs to Maslow's hierarchy of needs.
• Importance of Google Business Profile (00:11:59) Brian emphasizes the importance of a Google Business Profile for any business.
• Website as Marketing Hub (00:13:11) Brian discusses the significance of a website as the central hub for marketing efforts.
• Building Your Brand (00:15:04) Discusses the importance of building an email and texting list, creating a separate podcast, and the significance of having a website.
• DIY Website Building (00:16:00) Emphasizes the option to build a website using platforms like Wix or Squarespace, and the importance of eventually investing in a professional website.
• Social Media Pages (00:16:33) Discusses the importance of creating and regularly posting on social media pages, and the role they play in building trust and familiarity with potential customers.
• Safety and Security (00:18:53) Relates Maslow's theory of personal security to the importance of reputation in business, and introduces the topics of reviews, content marketing, and search engine optimization.
• Reputation and Reviews (00:20:25) Discusses the significance of good reviews in establishing trust and reputation, and the role of CRM systems in managing reviews.
• Content Marketing (00:23:36) Emphasizes the importance of businesses being media companies first and creating content to establish trust and thought leadership.
• Search Engine Optimization (00:27:00) Explains the importance of being found online through SEO and Google Ads, and how these strategies contribute to driving business to the shop.
• Issues with Marketing (00:29:17) Discussion about not being overwhelmed by marketing tasks and taking it step by step.
• Importance of Networking (00:30:03) Emphasis on the significance of networking and building relationships in business.
• Chambers of Commerce and BNI (00:35:47) Explanation of the benefits of being involved in chambers of commerce and BNI for business networking.
• Moving from Good to Great (00:42:04) Highlighting the transition from being a good shop to a top-tier shop through self-fulfillment and self-actualization.
• The fourth level: Brand building (00:43:58) Discusses the uniqueness of a shop, brand building, and the importance of being recognized and respected.
• Advanced digital marketing strategies (00:50:32) Explains the importance of understanding the client and brand, and how advanced targeting and marketing can be achieved.
• Community involvement and impact (00:52:23) Emphasizes the significance of community involvement, sponsoring events, and creating solutions within the community.
• Cultural impact and shop culture (00:55:23) Discusses the positive impact of the shop culture and its connection to pop culture, reflecting a deep and positive influence.
• Self-actualization and fulfillment (00:56:23) Explores reaching one's full potential, achieving self-fulfillment, and making a positive impact without solely relying on wealth.
• Self-Actualization and Thought Leadership (00:58:40) Discussion about thought leadership, educating clients, and hosting technical trainings.
• Community Impact and Strategic Partnerships (00:59:50) Exploring the impact on the community, hosting events, and forming strategic partnerships.
• Becoming an Integral Part of the Community (01:01:17) Examples of local businesses making a significant impact in their community.
• The Importance of Marketing Alignment (01:03:22) The significance of aligning marketing efforts with the business's stage and goals.
• Networking and Brand Building (01:04:23) The necessity of networking and brand building for business growth.
• Encouraging Blog Access (01:05:29) Encouragement to access the blog for a deeper understanding of the discussed topics.
• Closing Remarks and Podcast Promotion (01:06:11) Closing remarks, promotion of another podcast, and encouraging further listenership.

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