The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Nik Sharma & Moiz Ali, Nik Sharma, and Moiz Ali. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma & Moiz Ali, Nik Sharma, and Moiz Ali or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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S7 E6: The Inside Scoop on DTC Growth Plans in 2024
Manage episode 399687405 series 3373337
Content provided by Nik Sharma & Moiz Ali, Nik Sharma, and Moiz Ali. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma & Moiz Ali, Nik Sharma, and Moiz Ali or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When should your DTC brand take the leap of faith into the world of mixed media? What does an effective growth plan look like in 2024? Nik & Moiz set out to answer the big questions.
We're taking a deep dive into the role of TV, podcasts, and explore the key pieces you need to know to effectively utilize a mixed media strategy. From the challenges of learning how to measure TV ad success to harnessing the power of UGC to cut ad costs, to creating vanity landing pages and more, the guys get down to the brass tacks about how much you can expect to spend when making the transition into TV.
And later, Nik and Moiz reminisce about the possibilities of AI when it comes to customer service, the stupidity (or genius) of Apple Vision Pro, and reveal exactly what Google’s new efforts to combat spam mean for your brand this month.
00:00:00 - Google's Email Changes: What's New?
00:01:17 - The Role of Podcasts and TV in a Mixed Media Strategy
00:06:55 - Podcasts vs. TV: Consumer Preferences
00:10:05 - The Flaws of Traditional TV Ratings
00:12:40 - Reverse Engineering Product Market Fit
00:14:47 - Google and OpenAI Revolutionize TV Ads
00:20:43 - Using UGC to Cut Video Ad Costs
00:26:02 - The Cost of TV Advertising
00:33:07 - Google Cracks Down on Email Spam
00:39:15 - Apple's Ad Platform: What's New?
00:40:00 - The Future of Barcodes: QR Codes
00:44:58 - Website Conversion Rate Optimization Audit
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Outperform the competition and improve your contribution margin profile.
See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.
89 episodes
Share
Manage episode 399687405 series 3373337
Content provided by Nik Sharma & Moiz Ali, Nik Sharma, and Moiz Ali. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma & Moiz Ali, Nik Sharma, and Moiz Ali or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When should your DTC brand take the leap of faith into the world of mixed media? What does an effective growth plan look like in 2024? Nik & Moiz set out to answer the big questions.
We're taking a deep dive into the role of TV, podcasts, and explore the key pieces you need to know to effectively utilize a mixed media strategy. From the challenges of learning how to measure TV ad success to harnessing the power of UGC to cut ad costs, to creating vanity landing pages and more, the guys get down to the brass tacks about how much you can expect to spend when making the transition into TV.
And later, Nik and Moiz reminisce about the possibilities of AI when it comes to customer service, the stupidity (or genius) of Apple Vision Pro, and reveal exactly what Google’s new efforts to combat spam mean for your brand this month.
00:00:00 - Google's Email Changes: What's New?
00:01:17 - The Role of Podcasts and TV in a Mixed Media Strategy
00:06:55 - Podcasts vs. TV: Consumer Preferences
00:10:05 - The Flaws of Traditional TV Ratings
00:12:40 - Reverse Engineering Product Market Fit
00:14:47 - Google and OpenAI Revolutionize TV Ads
00:20:43 - Using UGC to Cut Video Ad Costs
00:26:02 - The Cost of TV Advertising
00:33:07 - Google Cracks Down on Email Spam
00:39:15 - Apple's Ad Platform: What's New?
00:40:00 - The Future of Barcodes: QR Codes
00:44:58 - Website Conversion Rate Optimization Audit
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Outperform the competition and improve your contribution margin profile.
See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.
89 episodes
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Similar to Limited Supply
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
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continue reading
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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