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Stepping Off the Beaten Path: A Dropout's Journey to Digital Success
Manage episode 380827126 series 3428514
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Discover this untold journey of a dropout-turned-digital success story as we jump into the remarkable story of Ben Heath, a dropout who defied all odds to achieve digital success. From running ads to networking and content creation, Ben shares his experiences and insights on how he discovered his path to success.
Here's some of the great stuff that we cover in this show:
- Ben built his digital advertising agency around his personal brand, something that he says was not intentional but rather a result of early successes. This has been both a strength and a limitation for his business.
- Much of Ben's client acquisition success is tied to the content he produces on platforms like Instagram. Potential clients often become actual clients after watching his educational videos, reinforcing the impact of his personal brand.
- Despite its advantages, Ben admits that relying so heavily on his personal brand makes the business less scalable and more difficult to sell. He also notes that it could pigeonhole him into being seen as just "the Facebook Ads guy," limiting his ability to expand into broader categories.
- When asked what he would do if he only had a year to live, Ben says he would spend the year traveling with his wife and son. Matt also shares his own family travel experiences, emphasizing the importance of creating memories.
- Both Matt and Ben reflect on how having children has changed their lives, including their travel plans. Matt discusses his tradition of "Dads and Lads" trips with his children, and Ben is inspired to consider similar adventures for his own family as his son grows up.
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ABOUT BEN
Ben Heath, the maestro of digital advertising, captivating content creator, and the fearless Founder/CEO of Heath Media! This digital virtuoso knows how to weave magic in the digital sphere, turning bland pixels into breathtaking campaigns. Strap in for the ride with Ben, because in the world of online advertising, he's the daredevil at the steering wheel!
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For complete show notes, transcript and links to our guest, check out our website: www.pushtobemore.com.
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