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Budgeting and Spend Strategy: Finding the Areas that Work (Part 4) - Thao Ngo and Emily Ward - Revenue Today - Episode # 100
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Today, we welcome Thao Ngo and Emily Ward, SVP of Marketing at Uptempo and VP of Global Marketing at Anthology respectively. They discuss understanding the basics of the budget, what it means to actually have access to it, and how it plays out with your data-driven decisions.
Takeaways
- You have to be able to articulate your strategy without waiting for finance
- Make sure that responsibilities and hand-off are clear especially with data-driven decisions.
Quote of the Show
"By having that solid understanding of your budget, you'll have the clarity to make changes and pivot when you need to. So if there's a recession and you're going to have to cut some areas of your budget, you already have that scenario built in." - Thao Ngo
Connect with Thao Ngo and Emily Ward in the links below:
- LinkedIn (Thao): https://www.linkedin.com/in/thaongo/
- LinkedIn (Emily): https://www.linkedin.com/in/elluminated/
Ways to tune in:
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