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Understanding ROI Marketing: Using CRM Discipline and Data for Optimization (Part 3) - Thao Ngo and Emily Ward - Revenue Today - Episode # 099
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Today, we welcome Thao Ngo and Emily Ward, SVP of Marketing at Uptempo and VP of Global Marketing at Anthology respectively. They talk about how ROI marketing contributes to the sales funnel and why the "Investment" part of ROI often gets overlooked.
Takeaways
- Marketers are on top of data on the execution side but not on the business side because it's simply more challenging to track.
- Use data to identify areas of optimization and ultimately know where to spend time and resources as a business.
Quote of the Show
"Back to priorities, it will be extremely difficult to get the time of day from marketing if there are no results or positive returns. This is why it's so important that we have a source of truth for what's happening to the leads that we're generating." - Emily Ward
Connect with Thao Ngo and Emily Ward in the links below:
- LinkedIn (Thao): https://www.linkedin.com/in/thaongo/
- LinkedIn (Emily): https://www.linkedin.com/in/elluminated/
Ways to tune in:
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