))
17: Marketing Success in the Great Depression
Manage episode 362152776 series 3434956
Content provided by Mondo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mondo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
www.mondopodcast.com
Today's episode features Brandon and Jordan discussing how some companies found success in the midst of the Great Depression. The episode highlights four companies and how they used different strategies to achieve success. Procter & Gamble used radio commercials and soap operas to advertise their products, while Martin Guitars offered less expensive guitar models. Floyd Bostwick Odlum cut bait on stocks, acquired failing companies, and then consolidated or spun their assets for more cash. The movie industry offered double features and giveaways to buoy up attendance.
Please email us here with any suggestions, comments and questions for future shows..
podcast@trymondo.com
28 episodes
Share
