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Ep050 Business Strategy 101: To Niche or Not to Niche
Manage episode 389141040 series 3437749
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To niche or not to niche? That is the question that many business owners struggle with.
In this episode of the Supercharge Your Business podcast, I talk about whether or not niching is right for your business. Niching can be a powerful way to position yourself as an expert and attract more clients, but it's important to niche in a way that feels authentic and sustainable for you, your skills and your business goals.
Niching does not have to mean you’re limited to one thing. You can still have a wide range of skills and experience, but you can’t try to force yourself into a niche that doesn’t fit your personality or values.
Here are the highlights:
[1:42] Why niching works and has it’s place
[2:57] A different way to approach niching in your business
[4:30] Identifying your values
[6:57] Understanding what makes you stand out
[8:32] A question to ask yourself to own your point of difference
[10:26] Information on my mastermind
If you're struggling with niching, or if you're considering pivoting your business, my mastermind will support you to upgrade your marketing and develop a plan to grow your business
Click here to book a call with me to talk about joining Thrive Mastermind® We start in January 2024 and there are some bonuses running in December.
To find out how I can support you to grow your business:
https://www.nicolelouiseonline.com
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