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Make More Money Challenge Day 3: Effortless Upselling
Manage episode 358493340 series 3439393
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When we think of upselling, we often think of the sleazy salesman that is trying to push something onto you that you don’t want, in a manipulative way. We’ve all dealt with them–car salesmen, mall kiosks, door-to-door sales. It causes sheer panic for most creative business owners. I’m here to tell you: it’s time to shift that view
.Upselling doesn’t have to be coercive, manipulative, or pushy. An upsell is simply an enhancement to your customers' experience with you. Think of it like a brownie sundae from the pizza parlor: the pizza is the main draw, but the brownie sundae is the added bonus if you want a delicious sweet treat.
This is a great way to increase the value to your customers with minimal effort. When presented thoughtfully and intentionally, an upsell can actually make your customers feel seen and understood.
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