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The Secret to Sustainable Marketing: Creating Content Months in Advance
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You've probably heard me chatting on Instagram about having months of content in advance. It's been such a game-changer for my business. Now, I'm super excited to spill the beans on how you can do this magic for yourself. So seriously, bookmark this episode!
Let me get real with you – 2023 was probably one of my toughest years. With my house under construction, podcasting in closets, cars, and generally dealing with life's chaos, I kept showing up. You may have seen me posting and thought "well, that's easy for you." But news flash: it's not always possible to create new content. And you shouldn't expect yourself to.
I get it; your life is hectic, juggling kids, work, and whatnot. But here's the truth: showing up correlates directly with your earnings. Unsexy reality, but there it is. Life throws curveballs, and sometimes you can't be present. That's where planning months of content in advance comes to the rescue.
No more feeling like a slave to your business, and definitely no more excuses. Let's build a content fortress for 2024.
First things first, ditch the Notes app. Get yourself a project management software (I use ClickUp, but there are others like Asana or Notion). Trust me; your creative genius deserves more than the Notes app.
Then let's talk inspiration. Carve out intentional pockets of time for your creative self. Whether it's a morning ritual, a quiet night, or even during your commute – find what works for you. Get inspired and use that energy to fill your project management software with genius ideas.
Oh, and please stop overthinking repurposing. Your audience will literally forget about that reel you posted 5 minutes after exiting the app. They're definitely not going to remember you reposting it as a carousel a month later.
Feeling overwhelmed thinking about 3, 6, 9, or 12 months of content? Start small. Create three pockets of time this week, get inspired, and dump those ideas into your new project management software. Even with just a few ideas, you can create a content flow that'll make your life easier.
And guess what? If you're itching to see this in action or need a kickstart, my agency is back in business! We can build out your content for the first three, six, or twelve months. Check the link below if you want us to do the heavy lifting for you.
Imagine the possibilities for 2024 if you had your time back. More content, less burnout. I can't wait to see what you achieve. Stay tuned for more trainings in the coming weeks. Here's to a fantastic new year!
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