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57. Mina Elias: Amazon PPC Insights From $3m/month In Ad Spend
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Amazon PPC continues to evolve and those that evolve with it have the best possible chance of success on the Amazon platform.
On the podcast this week to discuss exactly how it is evolving and how sellers should approach this crucial marketing channel is Mina Elias.
Mina is the founder of Trivium Group who currently manage over $3 million per month in ad spend on Amazon.
In the episode we talked about how Amazon PPC has changed (but may not change much more) and how Amazon sellers can succeed by focusing on metrics that actually matter.
Spoiler alert; ACOS is NOT one of them!
That and more controversial PPC takes from Mina coming up in this episode!
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