74. Jungle Scout’s Jake Zaratsian Shares His Top Prime Day Strategies

The Brand Builder Show

Prime Day is an Amazon event that creates a lot of opportunity for sellers.

Millions of hungry buyers flood the platform every year looking for good deals and exciting new products.

But how do we make the most of this opportunity?

That’s exactly what I talked through with Jake Zaratsian from Jungle Scout on this week’s podcast.

We discussed the best Prime Day strategies to help you maximize your sales, including:

• How to optimize your listing ahead of the big event
• The importance of setting clear goals for high-volume periods
• Why you shouldn’t scale back ads in the run up to Prime Day
• Maximizing ad performance during the event
• Capitalizing on a ‘halo effect’ after the event
• And a stack more!

So, whether you’re getting ready for an imminent Prime Day or looking to get prepared well ahead of the next big event, this is a super actionable, must-listen episode!

Episode Links

• Check out Jungle Scout’s latest offers (be sure to subscribe to their emails to be notified about any Prime Day discounts they run!)
• Follow Jungle Scout on Instagram

Additional Resources

• Get our weekly Brand Builder Newsletter

Talking Points

• 00:00 - Introduction To Guest: Jake Zaratsian, Jungle Scout
• 01:12 - Jake's Background
• 03:30 - What is Prime Day?
• 05:18 - Biggest needle movers for Amazon sellers on Prime Day
• 11:10 - Prime Day advertising tips
• 13:42 - Using seasonally-targeted keywords
• 17:02 - Best approach to pricing and promotions
• 19:30 - Prime Day deals strategy
• 22:50 - Short-term preparation for Prime Day
• 25:57 - Prime Day experience for Amazon sellers
• 29:35 - Long-term preparation for Prime Day
• 34:54 - Prime Day inventory management preparation for new sellers
• 37:43 - Post-Prime Day: Leveraging the ripple effect
• 42:31 - Key takeaways from Jake
• 45:04 - Learn more about Jungle Scout
• 47:38 - How to connect with Jake