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78. Mastering Amazon Sponsored Display Ads w/ Stephen Noch
Manage episode 373197242 series 3443132
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Most Amazon sellers know all about Sponsored Products ads, and good amount about Sponsored Brands ads.
But a large percentage never even touch Sponosored Display ads.
There are a lot of different settings, formats and capabilities that feel a bit alien to your run-of-the-mill PPC campaign.
However, herein lies the opportunity for growing brands to capitlize on the unique placements and strategies on offer.
To talk through all these wild and wonderful options, we brought Stephen Noch from Ocean PPC onto the show.
In this episode, we talked about how Sponosred Display ads work, who should be using them, and the best strategies to get started with.
Don’t miss this one!
Episode Links
- Connect with Stephen on LinkedIn
- Listen to the That Amazon Ads Podcast
Additional Resources
- Get our weekly Brand Builder Newsletter
Talking Points
- 00:00 - Introduction to Guest - Stephen Noch
- 00:37 - Stephen Noch’s Background
- 02:43 - Understanding the Full-Funnel Concept
- 05:15 - Crafting an Effective Marketing Strategy for Smaller Brands
- 08:01 - Sponsored Products vs. Sponsored Brands Approach
- 12:25 - Key Differences in Amazon Sponsored Display
- 19:10 - Amazon Sponsored Display vs. Facebook Ads: A Comparison
- 20:46 - Audience Targeting for Sponsored Ads
- 23:55 - Navigating the Creative Side of Sponsored Ads
- 30:56 - Additional Tips on Audience Targeting
- 36:09 - Key Advice on Amazon Advertising
- 38:19 - Where to Connect with Stephen Noch
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