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83. Getting Your Brand On Retail Shelves w/ Maureen Mwangi
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As the eCommerce industry grows, so does the range of different sales channels you can explore.
But our guest on this week’s podcast episode believes you shouldn’t discount more traditional channels when looking to grow your business.
Maureen Mwangi is a ‘big box’ retail expert and helps her clients get stocked on some of the biggest retail chains in the US.
In this episode, I quizzed her about when a brand is ready for retail, how to get it ready, and how to create agreements with retail buyers that are a win/win.
Enjoy!
Episode Links
- Subscribe to Maureen’s Podcast
Additional Resources
- Get our weekly Brand Builder Newsletter
Talking Points
- 00:00 - Introduction to Guest: Maureen Mwangi
- 01:20 - Maureen’s Background
- 05:14 - Can Smaller E-commerce Brands Enter Retail?
- 07:27 - Challenges in Retail Entry
- 10:42 - Launching with Retail as the First Channel: Is It Advisable?
- 11:26 - Crafting Retail Contracts and Protecting Brand Interests
- 15:49 - The Role of Product Packaging in Retail Success
- 19:31 - How to Start Connecting with Retailers
- 22:08 - Pricing Considerations for Retail
- 25:09 - A Case Study: An E-commerce Business's Journey into Retail
- 28:34 - Where to Find Maureen
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