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87. Selling Millions Of Whoa Dough Bars Per Year w/ Todd Goldstein
Manage episode 378880263 series 3443132
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Todd Goldstein founded Whoa Dough just a few short years ago and now sells millions of healthy snack bars per year.
What started with a vision to create a healthy snack he and his kids can enjoy has turned into a fast-growing national brand.
In this interview, we dove into exactly how he’s done it and talked about product development, branding, marketing, building teams, staying lean, and a whole lot more.
Enjoy!
Episode Links
- Buy some Whoa Dough
- Connect with Todd on LinkedIn
Additional Resources
- Get our weekly Brand Builder Newsletter
Talking Points
- 00:00 - Introduction to Guest: Todd Goldstein
- 00:40 - Todd’s Background
- 01:09 - Story Behind Whoa Dough
- 03:05 - Crafting a Gluten-Free Product
- 07:44 - Obtaining Food Product Certifications
- 09:59 - Whoa Dough Branding
- 13:05 - Getting the First Sale
- 15:54 - Whoa Dough Growth and Expansion
- 17:46 - Building the Team
- 19:48 - Raising Capital to Fuel Accelerated Growth
- 20:46 - Finding a Product Manufacturer
- 22:39 - Other Challenges that Whoa Dough Faced
- 25:52 - Business Outlook for Whoa Dough
- 27:21 - Final Advice For Entrepreneurs
- 28:02 - Where to Find Whoa Dough and Todd
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