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96. Growing An 8-Figure Men’s Skincare Brand w/ Kelley Thornton
Manage episode 388145943 series 3443132
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Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue.
Explore Tiege Hanley: https://www.tiege.com/
Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points
- 00:00 - Introduction to Guest: Kelley Thrornton
- 02:05 - Introducing the Brand and the Journey So Far
- 05:02 - Navigating Brand Failures and the Decision to Restart
- 06:56 - The Motivation Behind a Fresh Start
- 09:37 - Challenges and Considerations in Bringing on a Partner
- 14:17 - Ideation, Product Selection, and Initial Development Challenges
- 22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing
- 24:04 - Strategies for Launching the First Product
- 26:35 - Leveraging Partner Audiences and Sales Strategy
- 29:41 - Implementing Subscriptions as a Business Framework
- 34:23 - Insights into the Operational Side of the Business
- 36:49 - Future Plans: Selling the Business and Beyond
- 40:53 - Closing Thoughts and Insights from Kelley
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