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Marketers Lounge - From Customer Engagement to Data Strategies
Manage episode 373924055 series 3473502
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Join us for a deep-dive into the world of sales, marketing, and data in the latest episode of our podcast. We have the privilege of hosting Anna Papas, a dynamite sales & marketing executive with over 25 years of experience in the financial services & technology. π
Anna's journey is full of intriguing insights - from customer engagement to the power of data. We dissect strategies for personalization, customer demographics, & acquisition mechanics. Anna emphasizes the significance of asking the right questions and delivering value to gain customers' trust for banks and wealth firms to drive customer action. π¦
In our Quick Takes segment, we delve into recent news about Zoom's terms of service, its implications, the future of one-time coworking juggernaut WeWork, and the alarming trend of consumer credit card debt crossing the $1 trillion mark. π³
This episode is not just about theoretical knowledge, it's about practical takeaways from a veteran of the industry. Whether you're a professional in the banking sector or someone curious about the intricacies of sales, marketing, and data, this episode is a must-listen! π§
Complete show notes & transcript at bankingondisruption.com.
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